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The REPSONSE project Understanding and enacting CSR

The REPSONSE project Understanding and enacting CSR. EU Kick-off meeting Brussels, 11th & 12th november 2004. What is Response ?. The largest project on CSR ever attempted in Europe 2M Euros (incl. 1.1Million EU funding) 600 interviews in 40 multinational companies

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The REPSONSE project Understanding and enacting CSR

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  1. The REPSONSE project Understanding and enacting CSR EU Kick-off meeting Brussels, 11th & 12th november 2004

  2. What is Response ? • The largest project on CSR ever attempted in Europe • 2M Euros (incl. 1.1Million EU funding) • 600 interviews in 40 multinational companies • 4,000 managers surveyed • About 1,000 managers involved in 8-10 training experiments • Involving 18 academics + 5 Ph.D. students in 5 European (all EABIS members) and 2 US schools • Actively supported by all the 5 EABIS business founders, plus IBLF and IISD • Duration : 36 months, start 01/06/2004

  3. Response objectives • Study two fundamental questions: • What do multinationals understand as their responsibilities towards society and how does that differ from what their stakeholders believe they should be? • How do multinationals respond to societal demands? • Understand how the answers to these questions vary across cultural, legal, industry and organizational contexts • Identify and quantify the factors that contribute to explain why certain companies understand their stakeholders’ expectations better than others • Test the effectiveness of different types of training approaches on the development of social consciousness in managers

  4. Key Actors Members of RESPONSE Consortium Academic Advisory Board Business Secondment Business Group EABIS • Peter Lacy • Zollo, Hockerts, White, Schneider, Hansen - INSEAD • Neergaard - Copenhagen Bus. School (CBS) • Perrini, Minoja, Tencati, Poguz – Bocconi University • Gasparski, Lewicka - Leon Kozminski A. • McLean, Mobbs, Uri – IBM • Rotherham – IISD • Simpson - IBLF • Moore - IBM • Welvaert - J&J • Bonfiglioli - Microsoft • Wade - Shell • Gregory - Unilever • Henri-Claude de Bettignies – INSEAD • Tom Dunfee – Wharton • Bruce Kogut – INSEAD • Eric Orts – Wharton • Peter Pruzan – CBS • Jim Walsh – U. Michigan + • CommonSense (Le Roy) • Impact (Hackl)

  5. Response methodologies and planning • Company level : In-depth study of CSR beliefs, behaviors and outcomes in 40 multinationals • 4 sectors X 4 regions • Outside in: SRAs and NGOs’ assessments + interviews • Inside out: corporate + country managers and employees (documents analysis, interview, web-based survey) • Individual level : Experiments on comparative effectiveness in developing social consciousness • Planning : • Pilot phase: June-Dec. 2004 • Invitation to case study: Oct.-Dec. 2004 • Case data collection: Jan. 05 – June 2006 • Analysis: June-Dec. 2006 • Dissemination and reporting: Jan-June 2007

  6. Expected outcomes and deliverables Disseminating reports of synthetic results and list of promising outcomes for 4 key stakeholder groups : • Research community : • contributions to the advancement of knowledge on CSR, sharing of expertise • By : publications in journals, presentations at conferences • Industry organisations : • Provide conceptual clarity on CSR and illustrate how companies can go about enacting CSR, shaping corporate training programmes • Contribution to standards • By: contacts & networking with IBLF, IISD (ISO), CSR Europe, WBCSD, … • Politicians and public administration at all levels : • Influence decisions on economic, sustainability and social policy issues • Feeding of findings from 5th research area into political processes • By : direct contact with involved EC DG’s • The general public, specific young people during education • Raising public participation and awareness for CSR • By : contact with business schools and EABIS

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