Presented to Colorado Health Coverage Guides November 20, 2013

1. The Affordable Care Act Healthy Young America 2013: The Young Adult Perspective Presented to Colorado Health Coverage GuidesNovember 20, 2013 Amy LinDavid Bransfield Young Invincibles Young Invincibles Amy.Lin@younginvincibles.orgDavid.Bransfield@younginvincibles.org

2. Who are Young Invincibles?

3. There is an awareness gap • 71%of uninsured 18-29 year olds don’t know of new options for insurance • 83%of the Medicaid expansion population don’t know of new options for insurance Research from Enroll America

4. Characteristics of Young Adults • 18-34 are those born between 1979-1995 • Largely part of the Millennial generation (born after 1980) • We are: • More ethically & racially diverse • Less likely to serve in the military • Most educated Photo source:http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/

5. Interesting Facts • Nearly 4-in-10 have a tattoo • 1-in-4 unaffiliated with any religion • Parenthood & marriage more important than financial success • However, 1-in-5 are married • 34% are young parents • Events that shaped Millennials: • 9/11 • Hurricane Katrina • Election of first African American President Photo source: http://rebloggy.com/post/gif-tattoo-tattoo-gif-tattoo-gifs/33981502263 Healingbeings.org

6. Technologically Wired • Technology & pop culture sets Millennials apart from other generations • Attitudes towards technology: • New technology makes life easier • Brings them closer to friends & family • 4-in-10 connect to internet wirelessly • 75% have a social media site • 87% sleep with their cell phone on or right next to their bed Photo Source: http://www.cbc.ca/q/blog/2011/05/16/jians-essay-on-one-thing-at-a-time-day/

7. Overview

8. Messages Can be Used to Motivate “Risk-Takers”

9. Messages Can be Used to Motivate

10. Young & Uninterested • 71% are uninsured (most have been for 2 years): • 67% are men • 40% are 18-29 • Who motivates them: • Family member (spouse or mom) • Friend • Doctor • Where do they find info: • Google or search engine • Mom, than spouse Photo source: hartsbeat.com

11. Use Language Cautiously Research from Centers for Medicare and Medicaid Services

12. Outreach to Communities of Color • Communities of color make up the largest population of uninsured • Outreach to communities of color is key Who Needs Health Coverage in Colorado?

13. Women as Messengers • Women make 80% of the health care decisions for American families • Uninsured Americans mentioned important women in their life as key sources for advice on health insurance • Latina and African American mothers play a significant role in all aspects of the households—from health to finances • Women are more vulnerable to losing their insurance compared to men, as they are more likely to be covered as dependents Shouting out to: Moms Mammas Madres Ma Partners Friends Grandma’s Me-Mas Abuelas

14. Traditional Outreach

15. Traditional Outreach • Be prepared to have conversations & tangible information • Meeting uninsured young adults where they are: • Apartment complexes • Basketball courts • Classrooms • Unemployment offices • Community Colleges • Barber Shops • Grocery stores • Concerts • Bars • Laundromats • K-12 Schools (young parents) • Where else? Photo Source: suntimes.com

16. Swag that Informs Giveaways that will catch the attention of young adults

17. Storytelling • On the ground or online • A tale shall accomplish something and arrive somewhere • Advocacy storytelling is about effectively communicating this message to the audience and encouraging them to act

18. MobileTechnology

19. Use Social Media as an Outreach Tool • One in five Americans have reported using social media for health information • 50% of Facebook users are in the 18-34 age group • Young adults value reviews through social media when considering goods and services

20. Communities of Color & Technology • 97% use cell phone for texting • White, non Hispanic: 52% • Black, non Hispanic: 79% • Hispanic: 85% • 77% access internet with their cell phones • White, non Hispanic: 52% • Black, non Hispanic: 60% • Hispanic: 66% • Use social networking sites • White, non Hispanic: 65% • Black, non-Hispanic: 68% • Hispanic: 72% Photo Source: Photo Source: http://www.forebeyondthegreen.org/3rc.html

21. Use Effective Methods of Interaction

22. Listen Email address

23. Engage • Ask questions: • Ex: What is the most confusing thing about health insurance? • Respond to questions/comments in quickly • Fun and engaging posts  • Think You’ll Save Money by Opting out of Obamacare? “If you don’t get health insurance, you will literally be paying something for nothing.” Picture Source: http://www.buzzfeed.com/younginvincibles/think-youll-save-money-by-opting-out-of-obamacare-fnsb

24. Build Relationships • Find an “influencer” to share information • Sharing stories and/or information to educate friends on social media • Jesse's Story • Getting the Big Picture on Affordable Health Care • Flirting with Death Photo source: getcoveredamerica.org Video Source: http://www.getcoveredamerica.org/jesse/

25. Twitter Anatomy MobileTechnology Twitter handle #Hashtags Embedded links Retweet Share via email Favorite

26. Engaging Communities of Color in Social Media • African Americans use Twitter more than any other group: • In 2012, over 28% of online African Americans used Twitter • “Black Twitter” is the community where African Americans discuss both social and political issues and news. • Twitter users were able to mobilize and move “Black Twitter” to take action Picture Source: http://www.buzzfeed.com/shani/the-secret-power-of-black-twitter

27. Social Media and Engaged Audiences Social media is a great way to specific audiences who are already engaged on an issue Ex. Monday Night Football #MNF #GetCovered

28. How to create a Meme • Memes are usually images with a brief universal message • Memes can either be funny or have a political or socially conscious message • Can be created using sites like Meme Generator and Adobe Photoshop and Illustrator

29. GIFs aka Graphics Interchange Format • Gifs are also known as .Gifs are "Graphics Interchange Format” - Picture Format • Websites and Tumblr pages with easy to share Gifs • Mashable Top Gifs Tumblr pages • Gif for the Masses

30. Anatomy of an E blast Strong Heading Relevant Image Concise and powerful messaging Organization name and logo Social Media link Clear “Ask”

31. Elements of E blasts • Include a captivating subject line • This will ensure subscribers open your e-blast • Balance the amount of text and images • Be sure to create a concise message that clearly displays asks and engages subscribers • Link social media pages • This will help improve your click rate • Create a simple and mobile friendly layout • Millions of people use their cell phones to check their emails daily • Be sure to review the results • Compare your click and open rates to the industry average in order accurately gauge the success of your campaign

32. Mobile Friendly Technology • It is extremely important to make mobile friendly content • Now more than ever people use their cell phones to browse the internet and check emails • As of May 2013, 63% of adult cell owners use their phones to go online. • Over 52% of cell phone owners use their phones to receive and check emails • Two ways you can use mobile technology to connect with young adults • Mobile sites • E blasts

33. Mobile Website • Unfriendly mobile websites can be difficult for smartphone users to display and navigate your page • For many underserved populations, smartphones serve as theirs means to access the internet • It is relatively affordable to create or convert your current website into a mobile-friendly site. • You can use tools like Mobify, Mofuse,  MobiSiteGalore and Wirenode. Photo Source: getlocalgetlisted.com

34. Young Invincibles Mobile App:Your Health Care Finder • Find doctors and Community Health Centers in your area • Search by location with GPS or zip code • Search by name or category • Shows user ratings of doctors in the area

35. Your Questions Answered • How to find health insurance for different people • Explains the health care law • Defines common health insurance terms

36. A National Campaign to Cover Young Adults • Calendar of Upcoming Trainings • Download our App: “Your Health Care Finder” • State-by-State Fact Sheets • FAQs: Answers for Consumers and Advocates • Outreach Materials • Webinars • Toolkits Health.younginvincibles.org

37. Keep in Touch • Like us on Facebook • Follow us @YI_Care Contact Information: http://younginvincibles.org/ Amy Lin - Amy.Lin@younginvincibles.org David Bransfield – David.Bransfield@younginvincibles.org