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Food Consumption: Enduring Trends .

Food Consumption: Enduring Trends . Convenience Taste Price Convenience Make it for me Make it fast Make it easy to buy Make it easy to eat . Make It For me - Evidence . 67% eat main meal out at least once a week (218 meals/capita/year eaten out)

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Food Consumption: Enduring Trends .

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  1. Food Consumption: Enduring Trends . • Convenience • Taste • Price

  2. Convenience • Make it for me • Make it fast • Make it easy to buy • Make it easy to eat .

  3. Make It For me - Evidence . • 67% eat main meal out at least once a week (218 meals/capita/year eaten out) • % Food Dollar on Food-Away-From-Home =46% --Burgers have 35% of the market share of food types* • Take out food growing (50% go home, 20% eaten in a car) 31% use it at least once a week; 12% never *Sloan 9/2002 FMI-Trends 2001

  4. Source of Take-out Foods 2001 . None/DN Fast-food place Other Deli/Pizza Supermarkets Restaurants FMI-Trends 2001

  5. Make it at Home – Average Time in the Kitchen -2004 . • < 10 Min 2.8% • 10-20 Min. 13.2% • 20-30 Min. 26.8% • 30-45 Min. 28.0% • > 45 Min 29.3 % USA Today: Impulse Research Corp for Arm and Hammer Baking Soda 2004

  6. . Keep it Simple 48% report making something from scratch at least 3 times a week --but -- 41% use shortcuts like bagged salads; 45% boxed or frozen meals; 38% heat and eat foods

  7. Time constraint . • Americans work more hours • More than other countries • USA 1877 hr/yr (avg.) • Japan 1840 • U.K. 1708 • Italy 1634 • More than in 1990 • +36 hr/yr by 1999 to • 1,979 (38 hr/wk)

  8. Shopping Less? . • Shoppers make 1.8 trips to main grocery • store per week - down from 2.3 in 1991 • 12% report using on-line, Internet grocer FMI-Trends 2001

  9. PACKAGING - PRECOOKED MICROWAVABLE Easy Open No Dishes Required Ready to Eat/Heat Single serving

  10. Self-Treatment • And Whole Health • “Let food be your medicine and • medicine be your food” Hippocrates

  11. Epidemic of Overweight and Obesity • We have been set up for this to happen: • We lead more sedentary lives • We think bigger is better • Food is ubiquitous and cheap • We feel guilty when we don’t clean our plates • We were misled about the value of low-fat (and low-carb) foods

  12. Top 5 Health Concerns in 1999 Eyesight - 85% Cancer - 81% Energy - 75% / Heart Health - 75% Joint Pain - 73% / Cholesterol - 73% Source: Sloan Trends and Solutions, Inc. Food Industry Report, 8/2/99

  13. Functional Foods • Terminology Pharma Foods Designer Foods Mood Foods Optimum Foods Bio-tech (GMO) foods?

  14. Functional Foods • A food or beverage that imparts a physiological benefit that enhances overall health, helps prevent or treat a disease/condition or improves physical or mental performance via an added functionalingredient, processing modification, or biotechnology. • (Main customers: those over age 55) • Sloan, 2000

  15. ORGANIC FOODS Why consumers buy organic foods: • No Chemical Residues 63% • Environmentally Friendly 55% • Sustainable Agriculture 48% • Partners with Small Farmers 46% • Not Genetically Modified 47% • No Irradiation 45% Sloan, Food Technology, 1/2001

  16. ORGANIC FOODS Growth in “organic” foods sales growing 22.7% / year VS. growth in mass market foods 3-5% / year. 2000 sales of $7.8 Billion (<2% total grocery) 40% for produce 20% for packaged grocery/dairy 2004 sales of “natural foods” $11B. • Sloan, Food Technology, 1/2001,7/2004: Food Institute Report,2001

  17. Foods that sustain personal, environmental, animal, agricultural and world health all increasing in consumption. 4 in 10 consumers claim to prefer products and services that fit these criteria* Associated with higher quality products Look to high quality foods as a “little luxury” Sloan, Food Technology 7/2004

  18. . Everyone is a Specification Buyer Segmented Markets More focused, targeted, and niche opportunities for agriculture

  19. Consumer Lifestyle Trends Population Saddle: 2 large markets 15-24 yr. old –web-savvy, expect services “on-demand,” want convenience and speed, prefer organic ethnic, gourmet and prepared foods. > 55 yr. old – “value conscious,” buy health and wellness products, high levels of customer service

  20. Consumer Lifestyle Trends Connectedness – staying in touch with other people is important Fragmented society, tastes, cultures-Multiple mini-markets amongst mass markets (Starbucks offers 10,000 ways to order coffee) Backlash against too much choice. Find the exotic: as luxury goes mainstream, luxury consumers move on (gourmet cuisine, wine)

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