Published in the Ukrainian market since December 2002 ( since 2005 in mini-format too ) Total circulation : 140 000 co

2. KARAVAN ISTORIYis well known for publishing exclusive interviews with celebrities, sensational revelations, captivating historical features, fascinating stories on notable past and present events. What singles out KARAVAN ISTORIY among dozens of similar editions is intense in-depth materials always backed by unique private photos courtesy of celebrities.   Published in the Ukrainian market since December 2002(since 2005 in mini-format too) Total circulation: 140 000 copies Frequency: monthly Number of pages: over 192+cover Format: 230х295 mm; 180х227 mm Cover price, standard format– 28 UAH Cover price, mini format – 16 UAH

3. SUBSCRIPTION Chernihiv1,3% Lutsk0,9% Rivne1,4% Sumy1,6% 1,3% Zhytomyr1,6% 0,9% 1,4% 1,6% Kharkiv4,6% KYIV33% Poltava1,8% 33% Ternopil`1,4% Lviv3,5% 1,3% 1,4% 1,6% Khmelnytskyi1,3% Dnipropetrovsk6,0% Lugansk1,8% Vinnytsya1,1% 1,1% Ivano-Frankivsk1,8% 1,8% Uzhhorod1,8% Cherkasy1,6% 1,2% Donetsk7,0% 1,1% Zaporizhzhya2,0% Kherson1,5% 9,7% Odessa9,7% Подписка – 6% от общего тиража KRYM3%

4. AUDIENCE ESTIMATION PER ISSUE • Respondents: people aged 12-65 Big cities of Ukraine Kyiv • Data by TNS Ukraine (Print Media Index 2011/2 research) Based on: Respondents from big cities of Ukraine, aged 12-65

5. AUDIENCE ESTIMATION PER ISSUE Respondents: women aged 25-55 with average+ income Big cities of Ukraine Kyiv • Data by TNS Ukraine (Print Media Index 2011/2 research) • Based on: Female respondents aged 25-55 with average or above-average income

6. KARAVAN ISTORIY’S AUDIENCE PROFILE Based on: audience of one KaravanIstoriy issue aged 12-65 n=202 Conv.Index Table % Сover Table % Cover Conv.Index Marital status* Gender/Age Income per person* Education Occupation Computer user Internet user Car Monthly income per person* Employment Children younger than 16 * Questions on marital status, income, monthly income per person are reserved for respondents aged 16-65 Highlighted groups have Conversion Index >= 110 and category fill rate>=10%

7. KARAVAN ISTORIY READERS’ PLANNED PURCHASES AND SERVICES Based on the audience of one KaravanIstoriy issue, aged 12-65 n=202 PLANNED PURCHASES Conv.Index PLANNED PURCHASES Table % Сover PLANNED SERVICES Conv.Index PLANNED SERVICES Table % Сover Highlighted groups have Conversion Index >= 110 and category fill rate>=10%

8. ADVERTISING RATES 2012 Without VAT. Payments to be made in UAH based on NBU current rate on the payment date. Advertising prices based on complete layout design ADVERTISING SPACES Standard size Mini size Main inner part Spread – 460 х 295 mm; Single page – 230 х 295 mm; 1/2 page (horizontal page before trimming) – 230 х 142 mm*; 1/2 page (horizontal page after trimming) – 198 х 127 mm; 1/2 page (vertical page before trimming) – 112 х 295 mm*; 1/2 page (vertical page after trimming) – 96 х 260 mm; 1/3 page (horizontal page before trimming) – 230 х 97 mm*; 1/3 page (vertical page after trimming) – 198 х 82 mm; 1/3 page (vertical page before trimming) – 78 х 295 mm*; 1/3 page (vertical page after trimming) – 62 х 260 mm; Main inner part Spread – 360 х 227 mm; Single page – 180 х 227 mm; 1/2 page (horizontal page before trimming) – 180 х 108 mm*; 1/2 page (horizontal page after trimming) – 152 х 97 mm; 1/2 page (vertical page before trimming) – 86 х 227 mm*; 1/2 page (vertical page after trimming) – 74 х 202 mm; 1/3 page (horizontal page before trimming) – 180 х 75 mm*; 1/3 page (vertical page after trimming) – 152 х64 mm; 1/3 page (vertical page before trimming) – 60 х 227 mm*; 1/3 page (vertical page after trimming) – 48 х 202 mm. * 5 mm to be added to each of all four edges for trimming

9. 2012 KARAVAN ISTORIY PUBLICATION SCHEDULE

10. PROMOTION AND SPECIAL PROJECTS KaravanIstoriy. Ukraine offers additional advertising opportunities, including special advertising inserts, sachets, samples, booklets, CD, DVD inserts, as well as advertorials in the TOUCH SECTION. Prices for additional advertising materials (inserts, sachets, samples etc.) and advertorials are calculated individually for each offer.

11. KARAVAN ISTORIY UKRAINE. BRAND Karavan-Media Publishing House has a possibility of publishing alcohol and tobacco products advertising in the specialized section KaravanIstoriy Ukraine. Brand, which is a part of the magazine. KaravanIstoriy Ukraine. Brand is a specialized supplement to KaravanIstoriy. Ukraine, registered with the Ministry of Justice of Ukraine.

12. DIGITAL MATERIALS SPECIFICATIONS Digital advertisements for the magazine are accepted only. Only a file that requires no modifications and meets the following requirements can be accepted and considered as a ready-for-use advertising layout: Layout specifications: - text and important parts of images must be within the 5 mm bounds of the border, protruding area images that exceed the limits of the trimming format should be no less than 5 mm out of the border. - double page layout should be prepared taking into consideration that its central part (10 mm wide) will be glued off. - in layouts of inserts and insets place of perforation, scoring and creasing should be marked. Accepted file formats • MAC/PC: Adobe Illustrator (all fonts should be converted to curves) EPS, Adobe Photoshop • TIFF (non-layered files).All files must be supplied with a colour proof (preferably coloured), assembling printout via Flight Check is advisable. CorelDraw and Word layouts cannot be accepted! • All bitmapped images (CMYK, 300 dpi) must be given in Photoshop TIFF, EPS (preview: • Macintosh (8 bits/pixel), encoding Binary, encoding JPEG are unacceptable). • Files with idle alpha channels and paths cannot be accepted either; - While assembling a layout in Adobe Illustrator all bitmapped images must be inserted in the layout as Linked images only and must be given separately Adobe Photoshop (TIFF, PSD, EPS, CMYK, 300 dpi). If you use embedded images an example of layout in JPG must be provided. - do not insert DCS files into Adobe Illustrator. - do not use lines Hairline width, minimal width is 0,25 point; - Light lines (<0,5 points), bitmapped and multicolored lines are not recommended. Minimal width of negative lines – 1 point. Colours • All colours should be converted into a colour model CMYK (the correct ICC-profile for colour • separation can be obtained in the editorial office), and those of combined files are to be checked up; - All small black fonts should be apportioned by CMYK: C - 0%, M - 0%, Y - 0%, K - 100%. Other colours cutting under this text must be overprint; - The names of ordered colours must correspond to their meaning. For example, C10M10Y7K0; - Overprint settings must be checked up. It is not advisable to use overprint in white objects and texts; - 50 % Cyan must be added under solid black colour. Using Black – 100%, Cyan 50%, Magenta – 50%, Yellow – 30% (Super black) is recommended for getting a saturated black colour (super black) on large areas; - Total value of dots in four colours must not be superior to 300%, range of reproduction – 5-98 %. - Colours must correspond to Euro standard coated model, spread in area 50% spot colour – 18–22%. - It is possible to have colour trials made by the Publishing House using a typographical form. Fonts - all fonts should be converted to curves; - If there is a “reversing” text on one-color solid plate the font size should not be less than 6 points, if the plate is four-coloured – not less than 8 points, typeface – soft grotesque. File transferring - File names created on PC must have correct extensions; - use underlining symbol (_) instead of a gap. Do not use in file names Cyrillic alphabet and special symbols (!,»,*.%,&,/,(,),=,?,@,^). Filename must not include more than 32 symbols. - Admitted removable medias are ftp-server,CD-Rom, DVD-Rom, e-mail(only for files up to 1,5 MBytes).  - Please always compress files before transfer via e-mail. MAC: StuffIt, filename extension (.sit) PC: WinZip, filename extension (.zip).

13. We hope for mutually beneficial collaboration! 4th floor, 17G, Kurenevskiy Lane, Kiev Phone/fax: 205 40 88, 205 40 89 jmostovenko@karavan.ua