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STARBUCKS

STARBUCKS. Management Team. Value Proposition. Creating an experience around the consumption of coffee. PROBLEMS. Customers have changed Perceptions have changed. Customers Have Changed. Perceptions Have Changed. What do we need to do?. Exhibit 10. Exhibit 11. Dan Day’s Plan.

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STARBUCKS

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  1. STARBUCKS Management Team

  2. Value Proposition Creating an experience around the consumption of coffee

  3. PROBLEMS • Customers have changed • Perceptions have changed

  4. Customers Have Changed

  5. Perceptions Have Changed

  6. What do we need to do?

  7. Exhibit 10

  8. Exhibit11

  9. Dan Day’s Plan • Invest $40 million • 4,574 stores • Add 20 hours /week

  10. Dan Day’s Problem

  11. PROPOSAL • Focus on customers through use of Starbucks Valued Customer cards • Reduced transaction times (Page 9 - ¶ 2) • Convenience • Offer free drinks

  12. PROPOSAL • Focus on company through use of Starbucks Valued Customer cards • Opportunity cost • Visit Starbucks twice as often as cash customers (Page 9 - ¶ 2)

  13. SVC Results

  14. SVC Results

  15. How do we start?

  16. SVC Promotion • Use of “soft skills” • Additional training

  17. Additional Training

  18. QUESTIONS?

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