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Starbucks

Starbucks. By Emma Klein. Outline. Research Paper Product Mentor Successes and Challenges Conclusion. Research Paper. History Logo Starbucks Mission and Community Service Fair Trade Ethical Sourcing Types of Farms Types of Coffee Starbucks Lifestyle. History.

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Starbucks

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  1. Starbucks By Emma Klein

  2. Outline • Research Paper • Product • Mentor • Successes and Challenges • Conclusion

  3. Research Paper • History • Logo • Starbucks Mission and Community Service • Fair Trade • Ethical Sourcing • Types of Farms • Types of Coffee • Starbucks Lifestyle

  4. History • Only Sold Coffee beans • Howard Schultz purchased Starbucks for 3.7 million – Sold coffee by the cup Logo History • Twintailed mermaid represents Seattle’s seafaring history • Went from suggestive to modest

  5. Starbucks Mission Community Service • Coffee • Customers • Partners • Stores • Neighborhood • Food Banks • Cleaning Shelters • 400,000 service hours in 2013

  6. Fair Trade • Paying top dollar for high quality beans • Money goes to communities • Health Care, education, poverty, environment, empowering women Ethical Sourcing • Transparency • Good working conditions • No slave or child labor • Eliminates pesticides

  7. Types of Farms • Smallholder • Cooperatives • Estates • Exporters Types of Coffee • Blonde- Willow and Veranda • Medium- House and Pike • Bold- Verona and Sumatra • Seasonal- CasiCielo and Christmas Blend

  8. Starbucks Lifestyle • The Starbucks Language- sizes • The brand- A place to belong • A place to meet and connect • Wi-Fi • Free app and music downloads

  9. Product • My product is my barista certification. • Barista- a person who is specially trained make and serve coffee drinks • I have also shown improvements in my social and time management skills.

  10. Training • Register and coffee routine • Hot bar-Steam milk, Lattes, flavored lattes, Cappuccinos • Cold bar- Iced Drinks, Frappacinos, shaken iced teas • Try everything on menu- provide better customer service

  11. Mentor My mentor is Jennifer Johnson, manager at the Fletcher Ingles Starbucks. “My mission is to make sure all customers feel appreciated.” – Jennifer Johnson

  12. Successes • I have obtained my barista certification • I earned various types of pins • I connect well with customers • Drink quality • I have gained the trust of my managers and coworkers

  13. Challenges • I did not know much about coffee when I started working at Starbucks • Likes for likes • I am still working on my speed

  14. Conclusion I have really enjoyed my time being a Starbucks Barista. I have always been interested in Starbucks and this project gave me an opportunity to learn about the fascinating company, while improving some of my own skills. Thank you for your time!

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