Climate Change: what s it got to do with us VAGA at the Edinburgh Festival 2009

1. Climate Change: what�s it got to do with us?VAGA at the Edinburgh Festival 2009 Alison Tickell Director, Julie�s Bicycle

2. . We need a deep cut in emissions to avoid dangerous climate change If no action taken temperatures could rise 7�C by 2100 We are approaching tipping points that could dry out the Amazon and melt polar icecaps Scientists are clear that we need to reduce emissions by at least 50% worldwide by 2050, 80 - 90% in industrialised countries International goals for Copenhagen Dec 2009

3. Reductions? Global: trajectory for quadrupling CO2 concentrations above industrial levels (1990) 1990 - 1995 up 3% 1995 - 2000 up 6% 2000 - 2005 up 15% 2000: Global carbon budget of 1000 gigatonnes of GHG emissions to keep within a 2oC global warning. 2009 we have used 300Gt. John Schellenhuber UK 2008 basket of 6 greenhouse gases estimated at 623.8 million tones CO2e, 2% lowe than 2007. GHG emissions: 1970: GHG emissions = 24 billion tonnes 1970 - 1990: GHG emissions = 33 billion tonnes 1990 - 2005: GHG emissions = 560 billion tonnesUK 2008 basket of 6 greenhouse gases estimated at 623.8 million tones CO2e, 2% lowe than 2007. GHG emissions: 1970: GHG emissions = 24 billion tonnes 1970 - 1990: GHG emissions = 33 billion tonnes 1990 - 2005: GHG emissions = 560 billion tonnes

4. Legislation coming our way . . . GLOBAL Kyoto Protocol signed by more than 150 countries officially came into force in 2005, sets statutory limits on emissions of 6 greenhouse gases from rich developed countries Emissons Trading Emissions trading allows industrialised countries to buy and sell emissions amongst themselves via cap and trade schemes. Each unit of carbon credit gives the owner the right to emit one metric tonne of carbon dioxide or other equivalent greenhouse gas. Joint Implementation Allows developed countries to acquire ERC (Emissions Reduction Credits) by funding emissions reductions projects in other developed countries, Clean Development Mechanism Allows developed countries to acquire CER (Certified Emissions Reductions) by funding emissions reductions projects in developing countries. EU Emissions Trading Scheme EU Directive re Building InsulationEU Renewables Directive 15% of UK energy should come from renewable sources by 2020. Waste Electronic and Electrical Equipment (WEEE) COP 15, Copenhagen 2009 UK Climate Change Act puts into statute the UK�s targets to reduce carbon dioxide emissions by at least 80 per cent by 2050 and at least 34% per cent by 2020, against a 1990 baseline. UK Emissions Trading Scheme Climate Change Levy Climate Change Agreements Renewables Obligation Energy Performance Certificates A-G rating of the energy efficiency and carbon emissions on bildings. public buildings : Display Energy Certificate (DEC). Carbon Reduction Commitment (large businesses whose annual half-hourly metered electricity use is above 6000MWh.) Current consultation in mandatory emissions reporting for smaller companies, Autumn 2009 GLOBAL Kyoto Protocol signed by more than 150 countries officially came into force in 2005, sets statutory limits on emissions of 6 greenhouse gases from rich developed countries Emissons Trading Emissions trading allows industrialised countries to buy and sell emissions amongst themselves via cap and trade schemes. Each unit of carbon credit gives the owner the right to emit one metric tonne of carbon dioxide or other equivalent greenhouse gas. Joint Implementation Allows developed countries to acquire ERC (Emissions Reduction Credits) by funding emissions reductions projects in other developed countries, Clean Development Mechanism Allows developed countries to acquire CER (Certified Emissions Reductions) by funding emissions reductions projects in developing countries. EU Emissions Trading Scheme EU Directive re Building InsulationEU Renewables Directive 15% of UK energy should come from renewable sources by 2020. Waste Electronic and Electrical Equipment (WEEE) COP 15, Copenhagen 2009GLOBAL Kyoto Protocol signed by more than 150 countries officially came into force in 2005, sets statutory limits on emissions of 6 greenhouse gases from rich developed countries Emissons Trading Emissions trading allows industrialised countries to buy and sell emissions amongst themselves via cap and trade schemes. Each unit of carbon credit gives the owner the right to emit one metric tonne of carbon dioxide or other equivalent greenhouse gas. Joint Implementation Allows developed countries to acquire ERC (Emissions Reduction Credits) by funding emissions reductions projects in other developed countries, Clean Development Mechanism Allows developed countries to acquire CER (Certified Emissions Reductions) by funding emissions reductions projects in developing countries. EU Emissions Trading Scheme EU Directive re Building InsulationEU Renewables Directive 15% of UK energy should come from renewable sources by 2020. Waste Electronic and Electrical Equipment (WEEE) COP 15, Copenhagen 2009

5. So? Julie�s Bicycle formed in Spring 2007 to develop cross-industry partnership for action on climate change. Oxford University�s Environmental Change Institute was commissioned to do First Step : UK Music Industry Greenhouse Gas Emissions 2007� an estimation of the annual greenhouse gas emissions produced by the UK music market. Not just a mouthpiece: demonstrate by doingNot just a mouthpiece: demonstrate by doing

6. Emissions of the UK Music Market 2007Total = ~ 540,000 t CO2e

9. And so. . . 2008 Buildings team: Paul Latham Ig tools and targets CD packaging team : Tony Wadsworth Impacts and Opportunities: 10% reductions Audience travel team : Melvin Benn Jam Packed: UKERC partnership 2009 Digital research Touring Research igreenmyband Green Guide Circa 50 audits

10. Music Festivals Large Festival: 1731 t Medium Festival: 563 t Small Festival: 86 t Exclusions: Production Travel, Artist Int Travel, Catering, Concessions Companies we have or are working with include: T in the Park, Kew Garden�s Summer Swing Series, Reading, Leeds, Glastonbury and Latitude Festivals, Wood and Truck Festivals, Oxegen, Download, Frieze Art FairExclusions: Production Travel, Artist Int Travel, Catering, Concessions Companies we have or are working with include: T in the Park, Kew Garden�s Summer Swing Series, Reading, Leeds, Glastonbury and Latitude Festivals, Wood and Truck Festivals, Oxegen, Download, Frieze Art Fair

11. Audience Travel Working group led by Festival Republic MD Melvin Benn, with support from wider constituency of promoters Research : Jam Packed To describe patterns in audience travel To understand festival audience attitudes Data from 14 festivals Findings Average car occupancy => 2.36 to 2.77 people & 60% of car travel was with 2 or less people Average distance => 70-140m one-way (greenfield/peri-urban) 72% chose the coach b/c the only ticket type available

12. Audience Travel continued Conclusions Indirect control of industry => added complexity to influence Need to incentivise increase car occupancy & mode switching Need a joint approach with promoters, LA, transport operators & audience. Recommendations Build partnerships Develop Information Resources Support Leisure Travel Innovations Monitor Audience Travel Emissions Travel Strategies and Communication Bi-Annual High Level Roundtable for Leisure Travel Bi-Annual Leisure Travel Summit

13. Download Festival Energy: Lighting: campsites and stage Generators: reduce demand and improve efficiency Waste: Deposit scheme & recycling incentives cut waste to landfill by 30% Biodegradable containers and cutlery Programs delivered to mobile phones Travel: Shuttle buses from local train stations to cut down on car use Promoting liiftshare schemes for fans to share rides to the festival Promoting offsetting of audience and artist travel 60,000 people each year, a camping event spread over 5 days Donington Park, Derby in June each year 60,000 people over 5 days camping Re generators: Turning off appliances when not in use Using existing large stage rig for lighting, reduce the amount of extra lighting brought in, and communicate in advance what stage lighting will not be required. Reducing tour bus energy requirements. Across the festival tour buses demand the same power requirement as the main stage! Using the existing central catering facilities rather than bringing or requesting extra catering equipment.60,000 people each year, a camping event spread over 5 days Donington Park, Derby in June each year 60,000 people over 5 days camping Re generators: Turning off appliances when not in use Using existing large stage rig for lighting, reduce the amount of extra lighting brought in, and communicate in advance what stage lighting will not be required. Reducing tour bus energy requirements. Across the festival tour buses demand the same power requirement as the main stage! Using the existing central catering facilities rather than bringing or requesting extra catering equipment.

14. Frieze Art Fair Emissions breakdown: Art shipping 32% Diesel 32% Waste 11% Production transport 9% Food 7% Business Travel 6% Office 2% Other 1% Audience Travel dwarves the event impact Frieze Art Fair: Annual International Event attracting 50,000 thousand people. Responsible for over 65,000 hotel rooms are over the year. If these were included in the Frieze Art Fair emissions, audience travel would be responsible for 97% of emissions, and the Fair itself only 3% of emissions. This is very similar to analysis made of Radiohead�s 2003 US Amphitheatre Tour, which found that Fan travel and consumption accounted for 97% of the tour�s total emissions. Note re production travel: able to measure Frieze Art Fair: Annual International Event attracting 50,000 thousand people. Responsible for over 65,000 hotel rooms are over the year. If these were included in the Frieze Art Fair emissions, audience travel would be responsible for 97% of emissions, and the Fair itself only 3% of emissions. This is very similar to analysis made of Radiohead�s 2003 US Amphitheatre Tour, which found that Fan travel and consumption accounted for 97% of the tour�s total emissions. Note re production travel: able to measure

15. Frieze Art Fair - Recommended Actions Biodiesel All shipping by road and sea Local, vegan, organic catering Rationalise heating and cooling Local procurement (materials and staff Compost all food waste Reuse/recycle all timber and MDF waste Investigate on-site power generation Actions (ex biodiesel) could result in reductions of at least 45% Onsite power generation = ie solar water heating for kitchens and photovoltaics for electricity MDF = Mid density fibreboardOnsite power generation = ie solar water heating for kitchens and photovoltaics for electricity MDF = Mid density fibreboard

16. The Industry Green Framework and IG Mark creative community mechanism to measure and annually reduce GHGs Compliant with Defra, GHG Protocol and PAS 2050 publicly demonstrate environmentally responsible practice debuted on the BRIT Awards compilation album 2009 Offices, Venues, Festivals, Touring, CD packaging, Theatres, Studios. . .

17. The Julie�s Bicycle IG tools The Julie�s Bicycle Carbon Sink Helps you measure and compare your event�s impacts - reduce your CO2e emissions using standard measures year on year - implement energy and cost efficiencies - inform capital investment decisions - prepare for legislation compare your emissions with other similar events Compare by audience day/member The Julie�s Bicycle Carbon Sink Helps you measure and compare your event�s impacts - reduce your CO2e emissions using standard measures year on year - implement energy and cost efficiencies - inform capital investment decisions - prepare for legislation compare your emissions with other similar events Compare by audience day/member

18. Green Guides and Green Artists Green Music Guide Green Theatre Guide Orchestras Touring Merch iGreenmyband An ARTIST led practical initiative using same approach as JB in the round but for creative community,

19. What next? ?

20. Thank you alison@juliesbicycle.com www.juliesbicycle.com