In this presentation we are going to explain what is graphic design, what is its scope, and its importance in our day to day life. graphic design scope of graphic design importance of graphic design
The Elements &
Principles of Design
What are they??
Why they were used??
Sometimes we have to give our
opinion about likes or dislikes on a
piece of art or a design, and it’s easy to
say just “ I like this, or I don’t like
that…”. But if we are asked to give the
reasons for it , then it proves to be a
very difficult to find out the reason.
This generally happens because we
judge the designs on its appeal rather
than on its articulate sub-factors.
Therefore it’s imperative to know the
meaning and the types of the designing
elements and principles.
Can you evaluate this piece of art???
A designer can express his thought & intentions with the elements of design and does it effectively along with the design principles, i.e. they serves as an expressing tool for designers.
Designer who knows the design Elements & Principles can evaluate
the design/page in terms of line, color, balance, texture, etc.
Designing Elements and Principles proves to be an analyzing frame for
Now, let us discus these Elements & Principles!!!
“Elements of Design are the components or part which can be isolated & defined in any visual design or work of art. They structure and carry the work.”
Can someone tell us about the Elements of Design???
Example of Horizontal Lines
Example of Vertical Lines
Example of Diagonal Lines
feeling of vitality to a picture.
For example: When you hold a baseball, or a small sculpture, you are aware of their curves, angles, indentations, & edges i.e. their forms.
Example for Overlapping
Detail (aerial or atmospheric perspective)
Linear perspective ( converging lines )
- the primary hue are Yellow, Red, and Blue.
- secondary colors are made by mixing two primaries.
- intermediate colors are mixtures of a primary & adjacent secondary
“ThePrinciples of Design are the artistic guidelines used to organize or arrange the structural elements of design.”
Balance is informal when sides are not
exactly symmetrical, but the resulting image is still balanced.
Balance is formal when both sides are
symmetrical in terms of arrangement.
For example: A dark shape in a light composition
For example: One could plan to have curved lines all around a design as
Absolute examples of Designing Elements & Principles!!!
One can create such aesthetic piece of art if he strictly
adhere to all Elements & Principles of Designing.
Paintings by student of ADMEC
ADMEC Multimedia Institute
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