Research Process (with a focus on Problem Formulation). Jeremy Kees, Ph.D. Review from last week…. Marketing research is the marketer’s link to understanding the consumer and the external environment The main purpose of marketing research is to inform decisions
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Research Process (with a focus on Problem Formulation)
Jeremy Kees, Ph.D.
Determine Research Design
Design Data Collection
Method and Forms
Design Sample and Collect Data
Analyze and Interpret the Data
Prepare the Research Report
“The formulation of a problem is often more essential than its solution” - Albert Einstein