Current student communication
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Current Student Communication PowerPoint PPT Presentation


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Current Student Communication. The missing link. Current Situation Analysis. Retention is a high priority issue Communication of key action steps to current students is crucial to retention There is a communication flow for prospective students but not for current students

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Current Student Communication

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Current student communication

Current Student Communication

The missing link


Current situation analysis

Current Situation Analysis

  • Retention is a high priority issue

  • Communication of key action steps to current students is crucial to retention

  • There is a communication flow for prospective students but not for current students

  • Communication to current students is fragmented and siloed


Siloed communication

Siloed Communication


Proposed solution

Proposed Solution

Communications Department


Proposed solution process

Proposed Solution Process

  • Identify key Action Steps (Messages) for current students

    • Pay tuition

    • Meet with counselor or advisor to set up educational plan

    • Take advantage of academic success resources

    • Register for next semester

    • Complete next year’s FAFSA


Process map communication flow

Process Map Communication Flow


Select communication tool

Select Communication Tool

Priorities of Communication Tool (Customer Relationship Management—CRM tool)

  • Student must be able to select communication means

    • Mail, email, text, phone blast

  • Century user must be able to select communication means

  • Most processes must be automated

  • Institutional Technology must be involved early and be invested as a part of Communication Department


Next steps

Next Steps

  • Propose creation of communication department for current students

  • Form committee to develop messages, process map and select communication tool


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