Jane wilson
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Jane Wilson. Chief Executive Chartered Institute of Public Relations. What you say: Building Reputation from the Inside Out. What makes up a Corporate Reputation?. 90% of respondents identified reputation as one of the primary assets for their organisation.*. *Economist Survey 2005.

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Jane wilson

Jane Wilson

Chief Executive

Chartered Institute of Public Relations


What you say building reputation from the inside out

What you say:

Building Reputation from the Inside Out


What makes up a corporate reputation

What makes up a Corporate Reputation?

90% of respondents identified reputation as one of the primary assets for their organisation.*

*Economist Survey 2005


Reputation factors

Reputation Factors*

*Courtesy Reputation Institute. RepTrack & WorkRep TM


You can t fake authenticity

You can’t fake authenticity

When the CEO is proud of the organisation it shines through and can have a huge impact on the success of employee engagement


Jane wilson

Your Internal Audience

Engagement

Vocal Detractors

Active Ambassadors

Silent Assassins

Passive Supporters

Pride


Identify your reputation ambassadors

Identify your Reputation Ambassadors

MY JOB


Getting it wrong

Getting it Wrong

  • Inconsistent internal and external messages

  • ‘Parachuting’ in from HQ

  • Second hand news

  • No awareness of ‘local issues’

  • One way traffic


Walking the talk

Walking the Talk

  • A passion and pride that comes from the top

  • A focus on integrity and transparency

  • Identifying your potential reputation ambassadors

  • Tailoring your message for local markets


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