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Jane Wilson. Chief Executive Chartered Institute of Public Relations. What you say: Building Reputation from the Inside Out. What makes up a Corporate Reputation?. 90% of respondents identified reputation as one of the primary assets for their organisation.*. *Economist Survey 2005.

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Presentation Transcript
Jane wilson

Jane Wilson

Chief Executive

Chartered Institute of Public Relations


What you say building reputation from the inside out

What you say:

Building Reputation from the Inside Out


What makes up a corporate reputation
What makes up a Corporate Reputation?

90% of respondents identified reputation as one of the primary assets for their organisation.*

*Economist Survey 2005


Reputation factors
Reputation Factors*

*Courtesy Reputation Institute. RepTrack & WorkRep TM


You can t fake authenticity
You can’t fake authenticity

When the CEO is proud of the organisation it shines through and can have a huge impact on the success of employee engagement


Your Internal Audience

Engagement

Vocal Detractors

Active Ambassadors

Silent Assassins

Passive Supporters

Pride



Getting it wrong
Getting it Wrong

  • Inconsistent internal and external messages

  • ‘Parachuting’ in from HQ

  • Second hand news

  • No awareness of ‘local issues’

  • One way traffic


Walking the talk
Walking the Talk

  • A passion and pride that comes from the top

  • A focus on integrity and transparency

  • Identifying your potential reputation ambassadors

  • Tailoring your message for local markets


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