Marketing Automation Guide - Why Do We Need Marketing Automation

1. Marketing Automation Mastery

2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. of their respective owners. The COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. Marketing Automation Mastery

3. In end of this EBOOK you can see top 37 tools about marketing automation. Table of Contents Table of Contents .................................................................................................. 3 Introduction ............................................................................................................ 4 What It Is, And Isn’t ............................................................................................... 6 Marketing Automation Tools .................................................................................. 8 InfusionSoft ........................................................................................................ 8 HubSpot ............................................................................................................. 9 SalesForce ......................................................................................................... 9 Buffer ............................................................................................................... 10 HootSuite ......................................................................................................... 11 LeadPages ....................................................................................................... 12 Instapage ......................................................................................................... 12 Using Marketing Automation ............................................................................... 13 Conclusion ........................................................................................................... 17 Resources ........................................................................................................... 18 Marketing Automation Mastery

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6. Introduction Automation is a complex process that most people don’t fully understand. A lot of people know about things like autoresponders that can make their lives a little easier, but there are actually many ways to automate your marketing that can save you unbelievable amounts of time and money. You can automate everything from landing page creation, to prioritizing customers based on how likely they are to buy, to measuring metrics based on performance of campaigns. Marketing automation can be used for: Lead generation Relationship marketing Segmentation Measuring ROI Customer retention Upselling and cross-selling And so much more Marketing Automation Mastery

7. If you’re not making use of automation tools and processes, you’re really missing out on a lot of potential. You could be saving so much ti?e a?d so ?uch ?o?ey, a?d ?aki?g your life so ?uch easier… you’ll be kicking yourself when you realize you should have been doing this all along! In this guide, we’re going to take a look at some of the ways you can use marketing automation to simplify your own business and to help you expand it. So let’s get started! Marketing Automation Mastery

8. What It Is, And Isn’t First, let’s talk about what marketing automation is, and about some of the common misconceptions people have about it. First of all, let’s talk about what it is NOT. Most people have the misconception that marketing automation just refers to using an autoresponder for email marketing, but that is only a very minor componenet of marketing automation. So what IS it, then? Wikipedia defines marketing automation as: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing Automation Mastery

9. That’s a decent definition, but it really doesn’t delve into how much can be done through marketing automation. It can be used to guide leads through a complex sales funnel, from the lead generation process, to the initial sales funnel, to nurturing leads already developed, to closing sales, cross-selling, upselling, and even retention. It involves the entire life cycle of the customer. Marketing automation can be used to boost a potential customer’s lifetime value (LCV – Lifetime Customer Value), boost loyalty, segment audience to bolster conversions, deliver personalized promotions, and so much more. Marketing automation can be as simple or complex as you want or need it to be. It can be as simple as sending a customer a free report after opt-in to as complex as generating the lead, attempting a sale, segmenting the customer, retargeting the customer, selling, upselling, etc. Marketing Automation Mastery

10. Marketing Automation Tools There are tons of different tools you can use for marketing automation. You probably already have an email autoresponder that you use to automate your email marketing. (If not, you need one!) But what about other types of marketing automation? Let’s take a look at some of the best tools. InfusionSoft >> http://www.infusionsoft.com InfusionSoft is generally consider to be the ultimate in marketing automation tools, because so much is built right into the system. It has a bit in customer management service, marketing automation from lead capture to follow up with personalized communications based on email sends, opens, clicks, and even payment history, sales automation, and even the ability to be a complete e-commerce system. Marketing Automation Mastery

11. The biggest problem for the average user is price. It starts at a whopping $199 per month for the ?Essentials? package, which includes CRM and marketing automation, but not sales automation or e- commerce, and goes up to $2,999 for the one-time package called ?Kickstart Pro?. It’s just a bit too pricey for the average marketer, and is more tailored for companies that are already successful and just looking to expand. HubSpot >> http://ww.hubspot.com HubSpot also has CRM, marketing automation, and sales automation suites, but again, it can be quite pricey. Their basic marketing package starts at $200 per month, but that is billed annually, which means you need to invest a few thousand upfront to get started. Their software is packed with features and very highly reviewed, but it might be outside the average marketer’s budget. SalesForce Marketing Automation Mastery

12. >> http://www.salesforce.com SalesForce is an extremely powerful package that has a number of different apps to help you automate your marketing. They have one of the most robust overall systems, with more features than just about any other platform. Their plans start at a reasonable $25 per month, but again, that is billed annually, so it can still be quite expensive if you’re just starting out. Their most popular package is $150 per month, billed annually. Buffer >> http://www.buffer.com/app If you’re looking to automate your social media, Buffer is a great place to start. They have a free level that will let you have one account per social media site and up to 10 scheduled posts per profile, but Pinterest is not included. If you want to post to Pinterest, or manage multiple accounts, you’ll need to pay at least $10 per month, or more if you have a lot of accounts to manage. Marketing Automation Mastery

13. Buffer posts to Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram, and let’s you schedule posts to drip to your social media throughout the day to help you get the most possible attention. It also has other great features, such as analytics, link shortening and tracking, and a tool that will help you determine the optimal timing for your posts to get the most attention. HootSuite >> http://www.hootsuite.com HootSuite is very similar to buffer. It will let you schedule posts, has analytics, allows social sweepstakes, and much more. They post to the same networks as Buffer, but don’t seem to include Pinterest in their ?Core Networks? list. Like Buffer, they have a free level, and regular plans start at $9.99 billed annually, or $14.95 billed monthly. Marketing Automation Mastery

14. LeadPages >> http://www.leadpages.net/products If you build a lot of landing pages, using a system like LeadPages can save you a lot of time. LeadPages has a ton of built-in templates to make it easy to create the type of pages you want in a snap, and their pricing is reasonable, starting at $25 per month for the Standard package. Instapage >> http://www.instapage.com Instapage is an alternative to LeadPages. They have a host of amazing features, including HubSpot integration, email integration with MailChimp and Constant Contact, marketing automation integration, and drop-in pixel tracking. They start at just $29 per month when billed annually. Marketing Automation Mastery

15. Using Marketing Automation Now that you know some of the tools that can be used for marketing automation, let’s take a look at a basic scenario in which automating the marketing process can help you. Without automating the process other than lead capture and standard email marketing (delivering a lead magnet and sending basic marketing messages), your sales funnel will basically be: Customer opts in Customer receives lead magnet Customer receives marketing email Customer either buys or doesn’t If they buy, they receive other emails later If they don’t buy, they receive the same emails later It’s all terribly inefficient. Marketing Automation Mastery

16. What if that person bought something, and you don’t immediately deliver an offer that matches what they just bought? You’ve lost a shot at an additional sale. What if that person did NOT buy something, and you didn’t segment them into a list of non-buyers so you could try different offers to them? You’d just keep sending them the same type of offers over and over, and they’d likely never buy. Now, let’s take a look at how the process might look with marketing automation: Customer opts in Customer receives lead magnet Customer receives marketing message Customer does not buy, so is segmented Customer is retargeted with a Facebook ad for a second chance at the initial sale Customer buys the product upon second view Customer is moved to a segment of buyers from Facebook Customer can be targeted with similar offers, using Facebook as one of the methods of marketing Marketing Automation Mastery

17. Customer buys another offer Customer is sorted into a ?regular buyer? list and receives special offers that are reserved for those customers Customer feels appreciated and buys even more All those later sales would not have happened without marketing automation, because the initial sale would have been lost simply because the user was never retargeted on Facebook. This is just one basic example of the process, but it applies to so many scenarios. No matter what type of marketing you’re doing, you can fine-tune the system and dramatically increase the average lifetime value of each customer by delivering targeted, personalized marketing based on their buying habits and interests! This is the kind of powerful stuff that many people seem to think is reserved for mega-corporations like Amazon, but anyone can do these things! With the right tools, you can easily set up funnels that guide customers along a particular path that increases the likelihood that they will buy something, and that will even increase the amount of the money they spend when they do buy something! Marketing Automation Mastery

18. You can use automation to deliver completely personalized results this way, which can boost sales considerably. For example, if a customer clicks a link in an email about marketing on Twitter, it shows an interest in Twitter marketing and you can then deliver custom marketing that puts products related to Twitter marketing right in front of them! You can also automate all of your social media by putting a series of posts into your automation program and setting it to post at specific times or intervals. This will let you market your website or products and grow your social media presence without having to be on social media all day, freeing up valuable time for other things! Marketing Automation Mastery

19. Conclusion If you thought marketing automation is all about email autoresponders, hopefully you’ve learned that is only the tip of the iceberg. Marketing automation goes so much deeper than that. You can use it for pretty much every step of the customer’s life cycle, from the initial lead capture all the way through retention! If you’re hesitating and wondering if it’s worth it—don’t. IT IS. If you’re not already getting a lot of sales, you may not be able to afford some of the pricier options, but as soon as you can afford it, marketing automation can drastically improve your results. Make it a priority! Remember, many of these tools have free trials. Don’t take a trial until you’re ready to put it to good use, because you won’t get another chance. But when you’re serious about automating your marketing, grab a trial or two and see what these systems can do for you. Best of luck! Marketing Automation Mastery

20. Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Marketing Automation Mastery

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22. YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Top trends tools Amazon Movers & Shaker Movers & Shakers in Tool & Gadget Sets. Movers & Shakers identifies the biggest gainers in sales rank compared to twenty-four hours ago === Amazon Best Sellers Find the top 100 most popular items in Amazon Home Improvement Best Sellers === Kindle Best Sellers Discover the best Kindle eBooks in Best Sellers. Find the top 100 most popular items in Amazon Kindle Store Best Sellers. === Marketing Automation Mastery

23. Google Trends See the latest trends, data and visualizations from Google. === EBAY-What's Trending Search anything to see what it's going for on eBay. Our most popular items based on sales, watches and views. === Youtube Trends Dashboard The pulse of what's trending on YouTube. === Yelp Trends Yelp is a website and mobile app that connects people with great local businesses. === Buzz Feed BuzzFeed is the leading independent digital media company delivering news and entertainment to hundreds of millions of people around the world. === Hashtagify Everything about the #entrepreneurship hashtag from hashtagify.me, the most advanced hashtagsearch engine. === Marketing Automation Mastery

24. Trend Hunter The #1 largest Trends and Trend Spotting community, Innovation. Fashion Trends, 2015 Trend Reports, Style, Gadgets, Tech, Pop Culture, Art, Design. === Buzz Sumo BuzzSumo provides insights into the most popular content online and the influencers sharing it. === Reddit list News, updates, and discussion for redditlist.com; your best source for stats on the most popular subreddits === Fanpage Karma Fanpage Karma is an online tool for social media analytics and monitoring. It provides insights on posting strategies and performance of social media profiles such as Facebook, Twitter, or YouTube. === Watch count WatchCount.com shows you the most popular eBay items in real-time, as voted by eBay users. === Marketing Automation Mastery

25. Work Smarter Not Harder! We all know that using internet marketing tools can help us get big success However, did you know that using best internet marketing tools is THE key element for real success of your business? Here is why we must use marketing tools: Use tools can help you Earn more money! Save more time! Because For almost every paid tool you can find a free alternative one! Use tools can save you time because when you have the best productivity tools, you add more hours to your day! Marketing Automation Mastery

26. Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy. Do you want your site to reach higher rankings? You will find in our guide top popular SEO tools for free and also paid ones. Do you feel that you waste a lot of time working on social media marketing? We have gathered in top tools the best top social marketing tools for to automate your social media marketing. Don't know which content to write for your audience? You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content. This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES Marketing Automation Mastery

27. Content Curation Tools Social Media Tools PPC Tools Content Optimization Tools Rank Tracking Tools Tops Keyword Research Tools Keywords Ideas Tools Technical Seo Tools Top Seo Tools Link Building Top Seo Tools Top Landing Pages Creators Marketing Automation Mastery

28. Twitter Trending Topics Twitter Tools For Images Twitter Hashtags Top Twitter Tools Top Facebook Tools Top Lead Generation Tools Top Autoresponders Tools Build Email List Tools Top Niche Research Tools Top Trends Tools Marketing Automation Mastery

29. Ecommerce Software Screen Capture Video Audio Tools Gif Creator Tools Free Banner Creators Tools Top Online Contests Tools Twitter Tools Twitter Analysis Management Tools Competitive Analysis Tools Backlink Investigation Tools Tools For Writers Marketing Automation Mastery

30. Instagram Tools Notifications Monitoring Tools New Launch Products Sites Question And Answer Sites Push Notification Tools Time Management Tools Webinars Tools Heatmap Analytics Tools Free Wordpress Tutorials Website Templates builder Tools Marketing Automation Mastery

31. Website Testing And Analysis Tools File Sharing And Data Storage Tools Brainstorming And Mind Mapping Tools Top Interstitial Traffic Networks Top Solo Ad Traffic Sources Top Native Ads Traffic Networks Top PPC Networks Top PPV CPV Networks Top Mobile Traffic Networks Infographic Submission Sites Free Video Submission Sites Marketing Automation Mastery

32. Free Article Submission Sites CPA CPM Aff Networks Mobile Marketing Tools Scraper Extractor Tools Support Tools Graphic and Design Tools Efficiency Tools Virtual Assistant Sites Top Outsourcing Tools Traffic Analysis Tools Marketing Automation Mastery

33. VPN Tools Integration Services Tools Social Media Analytics Tools Url Shortener Tools Content Ideation Tools Domain Name Idea Generators Domain Appraisal Tools Domain Email Tools Business Dashboard Tools Increasing Influence Payment Gateways Tools Marketing Automation Mastery

34. Project Management Tools Customer Support Website Monitoring Tools Form Builders Website Builders Image And Cliparts Sites Design Tools Video Creating Tools Surveys Top Outreach Tools Top Live Chat Tools Marketing Automation Mastery

35. YouTube Marketing Tools Mobile Marketing Tools Top Heatmaps Tools Top E-learning Platforms Top Content Tools Cloud File Storage Top Affiliate Marketing Sites Top Analytics Tools Top Social Advertising Tools Content Creation Tools Social Analytical Tools Marketing Automation Mastery

36. Monitoring Sharing Tools Internet Marketing Top Forums Internet Marketing Newsfeeds Internet Marketing Top Sites Marketing Automation Mastery