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Popular Use of Television

Popular Use of Television. Theories of popular culture Irena Reifová, Ph.D. 8. 10. 2007. Popular vs. Mass Culture. TV serial shows as an item of big-audience culture Big-audience culture – a neutral substitute for populare culture or mass culture

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Popular Use of Television

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  1. Popular Use of Television Theories of popular culture Irena Reifová, Ph.D. 8. 10. 2007

  2. Popular vs. Mass Culture • TV serial shows as an item of big-audience culture • Big-audience culture – a neutral substitute for populare culture or mass culture • MC exclusive (critical) paradigm • PC inclusive (populist) paradigm

  3. Exclusive vs. Inclusive • Critical paradigm: exclusive – why? • Discrimination of high and low culture • Attempt to exclude low quality contents out of culture • Populist: inclusive – why? • Responsibility, active decodings of the audience • Attempt to include so called low contents into the sphere of culture

  4. Exclusive paradigm • Marxist and Neomarxist tradition: Frankfurt School and Theodor Adorno • Concept of the culture industry (1947) • Mass culture critique and Dwight Macdonald • Concept of masscult and midcult (1962)

  5. Inclusive paradigm • British cultural studies: Birmingham School – centrum for Contemporary Cultural Studies • Stuart Hall, 1970-80 – Encoding/Decoding theory (dominant, negotiated, oppositional) • John Fiske, 1987 – semiotic democracy and financial/cultural economy – popculture as a site of resistance

  6. Encoding/Decoding model by Stuart Hall Moments of cultural production in „communication circuit model“

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