1 / 8

BUS 235 UOP Course Tutorial/ Tutorialrank

For more course tutorials visit<br>www.tutorialrank.com<br>Tutorial Purchased: 1 Times, Rating: B <br><br>Marketing Trends <br>Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond to at least two of your classmates’ postings.<br>

iiifjiffqfv
Download Presentation

BUS 235 UOP Course Tutorial/ Tutorialrank

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BUS 235 UOP Course Tutorial For more course tutorials visit www.tutorialrank.com

  2. BUS 235 UOP Course Tutorial BUS 235 Week 1 DQ 1 Marketing Trends BUS 235 Week 1 DQ 2 Customer Needs and Wants Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing • Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes.

  3. BUS 235 UOP Course Tutorial BUS 235 Week 2 DQ 1 Market Research BUS 235 Week 2 DQ 2 Customer Loyalty Successful companies recognize that high satisfaction leads to high customer loyalty. Provide an example of a company to which you are loyal in terms of buying products or services. • Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets.

  4. BUS 235 UOP Course Tutorial BUS 235 Week 3 DQ 1 Branding Debate BUS 235 Week 3 DQ 2 New Product Development Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. • Take a position on one of the following statements: a) “All brands have a limited life as indicated by the product life cycle and will slip or disappear.

  5. BUS 235 UOP Course Tutorial BUS 235 Week 4 DQ 1 Price and Ethics BUS 235 Week 4 DQ 2 Service Marketing Identify the differences between product and service marketing. For example, how does Ashford market its services (education) • Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes

  6. BUS 235 UOP Course Tutorial BUS 235 Week 5 DQ 1 Super Bowl Advertising BUS 235 Week 5 DQ 2 AMA Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan.  • Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV

  7. BUS 235 UOP Course Tutorial BUS 235 Week 5 Final Paper The Marketing Mix BUS235 Week 3 Assignment Retail Store Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. • Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed.

  8. Easy A+ Your Grades No More Headaches For more course tutorials visit www.tutorialrank.com

More Related