1 / 13

Branding strategy of

Branding strategy of. N V. Juice. Our product is all about…. Natural Bio Tasty. 1€ better quality 33cl in a bottle, differentiation from the cans. UNSP: bio and healthy. Brand personality (intangible, qualitative).

huy
Download Presentation

Branding strategy of

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Branding strategy of N V Juice

  2. Our product is all about… • Natural • Bio • Tasty 1€ better quality 33cl in a bottle, differentiation from the cans UNSP: bio and healthy Brand personality (intangible, qualitative) Brand identity: funny, healthy and tasty juice with punchy colour for young people. Benefits functional? Benefits emotional? Self-expressive benefits?

  3. Questionare

  4. Customer Competition Katho students

  5. Place? • Hantal 4 • Ipsoc canteen • T’Forum restaurant We choose the channel: automatic vending machine because it’s close, 24h/24h open, lot of possibilities. And all people answered that it is the best way to get drink (fast and comfortable)

  6. Promotion Plan

  7. N V Simply Different

  8. Our channels of promotion could be: Non-personal  Sale promotion • Posters • Flyers • Degustation • Gifts – Orange.. • TV promotion in some Katho buildings with our videos. • Social networks – FB, Twitter

  9. Recommendations for a communication program N V Simply Different

  10. Minute maid campaign • In 2007 they launched the new communication campaign based on their USP. “Where is the Pulp” We also did it in our campaign, it is based on our USP – healthy.

  11. Thank You! 

More Related