1 / 11

brand of

CucuLand. brand of. AdKing 7 Iuliu Maniu Street, A building, 3 rd floor, 6 th district, Bucharest, RO +40 (0) 372 111 711 www.adking.ro . . communicate : 1. product 2. (draw attention towards:) package

hosea
Download Presentation

brand of

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CucuLand brand of AdKing 7 Iuliu Maniu Street, A building, 3rd floor, 6th district, Bucharest, RO+40 (0) 372 111 711 www.adking.ro

  2. . communicate: • 1. product • 2. (draw attention towards:) package • > we’ll address these issues by a standard banner campaign, (digital) press releas(es) (paid articles), etc (conventional) • 3. engagement – buzz • > we’ll build interactions/awareness using social media (+blogging) (unconventional)

  3. . product quality: • Core target: 1,134,560 uv. • e.g. 10.000 likes(POSITIVE eng.) and 500 comments -> feedback -> communication • …-> bullet(s) theory-> • *positive engagement – like! -> not only interacting but actually enjoying it.

  4. . hi5: • 14 day Coke campaign – 300.000 respondents! • Core target 13-28 yo: 2,201,850 uv; • Viral Skin (profile background art->brand profile art)

  5. .elita: • Members zone: cucu stuff! (multimedia) • Offline: t-shirts • Vaavea o zonasi in profilele de brand

  6. .joaca din oras: • bikers, walkers, ‘thinkers’ - subcategories • Download an application for your mobile phone (e.g. Google Earth) • Create a Google Latitude profile. (which displays your phone’s position on google maps) • Add CucuLand as a friend. • Get the first clue. • Go find it (unless you’re a thinker-which would be the fun stuff) • Get rewards (offline)

  7. .zone: • Cucu-zones in/near points of interest like: malls , campuses, highschools • > video monitoring • In a cabin there is a display and a motion-sensor video cam • Pe display un cuv care se schimba la 45 secunde • Trebuiemimat • Se inregistreazasibagape site • Cine mimeazacelmaimisto e votat castigator sicastigaceva

  8. .hop, sinoi: • Cucu-zones in/near points of interest like: malls , campuses, highschools • > video monitoring • In a cabin there is a display and a motion-sensor video cam • Pe display un cuv care se schimba la 45 secunde • Trebuiemimat • Se inregistreazasibagape site • Cine mimeazacelmaimisto e votat castigator sicastigaceva

  9. .facebook: • Joaca din orassi zone se regasesc in paginileprofiluluiCucuLand • Oricinepoateconstruitorasul (neverending) cuculandscriindpewall cum @cuculand

  10. AdKing 7 Iuliu Maniu Street, A building, 3rd floor, 6th district, Bucharest, RO +40 (0) 372 111 711 www.adking.ro somewhere@adking.ro

More Related