CINERGY – creative collaboration and tools for growth

1. CINERGY – creative collaboration and tools for growth Presentation Cinergy project Kainuu 13th December 2011

2. Cinergy – idea, aims and figures

3. Core idea The core idea of the Cinergy project is to bring the Creative Industries and Traditional Industries together and facilitate the collaboration between them. In these creative meetings something new can happen and innovative products and services can emerge from the collaboration.

4. Aims • The overall aims are: • Improvement of business and innovation support • Facilitating crossover collaboration between Creative industry and Traditional industry via brokerage functions • Increased competence and change of attitudes

5. Figures Project period from January 2011 until December 2013 Budget: 1 558 000 euro Seven partners in three countries Two services developed in the project – Creative Agency and Cinergy Tool Kit

6. Products and services • This is what we have promised to achieve: • Cinergy Creative Agency in all partner regions • A Cinergy Tool Kit - an ICT platform to facilitate creative collaborations.

7. The Cinergy partnership

8. Partners Västernorrland County Council, Härnösand Sweden (lead partner) Kainuu Vocational College, Kajaani, Finland Kainuun Etu Oy, Kajaani, Finland ALMI Företagspartner Mitt, Sundsvall, Sweden

9. Partners PowerHouse/Kramfors Municipality, Sweden Verbal Arts Centre, Derry, Northern Ireland Rural Area Partnership in Derry, Derry Northern Ireland

10. Associated Partners Sweden: Technichus, Design in Västernorrland, Film in Västernorrland,Artplant, Poularde AB, Ådalsproduktion Finland: Federation of Finnish Enterprise, Taito group, SEKES, Design Forum Finland Northern Ireland: Creative and Cultural Skills Council Norway: Harstad University College, Kunnskapsparken Nord A/S Scotland: Highlands & Islands Enterprise

11. Project activities

12. Project management (WP1) Västernorrland County Council as Lead Partner has the overall responsibility for the project – keeping track of project performance, reporting and contact point for the Northern Periphery Programme secretariat and administration. The Lead partner is also responsible for the mandatory communication material and the project dissemination.

13. Operative part 1 (WP2) • In the first operative part the project will: • Map businesses in the regions, both the creative and the traditional industries, to find regional strengths' and areas for successful piloting of crossover collaboration. • Gather Good Practises in the partner countries for brokerage functions, awareness and training methodologies and ICT platforms • Make SWOT-analysis for the pilot areas and possibilities for crossover collaborations between businesses.

14. Operative part 2 (WP3) The project will carry out crossover collaboration pilots with traditional and creative industries, at least one business from each sector. These pilots will generate and develop ideas – new products, development/improvement of already existing products…….

15. ….or services Design and ITC services, competencies from artist and performing arts as resources in traditional industries as well as services in the tourism industry such as events and other activities for visitors. In the pilots we will use methods and tools that will be evaluated for their effectiveness. The best practice from the findings will be gathered and accessible in an IT-platform as Cinergy Tool Kit, an open source for anyone to use.

16. Operativ part 3 (WP4) In the third part the findings from the pilots will be implemented in Creative Agencies. There will be at least one agency in each partner region, new or developed inside already existing organisations. The Creative Agency will work as facilitator and broker function for crossover collaborations between traditional and creative businesses.

17. Contact Gudrun Lindberg Lead Partner Coordinator gudrun.lindberg@lvn.se +46 611 80394, +46 70 1904414 Cinergy.info