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Rhetoric

Rhetoric. The Art and Science of Influence. The Rhetorical Tradition Advocates that:. Truth by nature is dialectical Rhetoric is an Art Rhetoric is a humane study. Rhetoric as Art and Science. Dialectical Nature Reality depends on symbols

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Rhetoric

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  1. Rhetoric The Art and Science of Influence

  2. The Rhetorical Tradition Advocates that: • Truth by nature is dialectical • Rhetoric is an Art • Rhetoric is a humane study

  3. Rhetoric as Art and Science • Dialectical Nature • Reality depends on symbols • Our reality is created by and rooted in and shaped by our symbols • Example—Orwell’s 1984 • Reality is probable • A stream of truth and untruth with truth revealed in conversation (Plato) • In the absence of such a dialogue evil results • Example—Nazi Germany and group think

  4. Rhetoric as Art and Science Continued • Rhetoric is an Art • Three parts to the Art • Theory—principles, statements , description that control and predict a situation • Model—pictures, examples, lessons • Practice—do it again an again • Trilogy of this Art • Rule bound—Dale Carnegie's or Toast Masters are examples • Rule less—anarchy or just talk, stream of consciousness • Rule guided—Aristotle, speech text book

  5. Rhetoric as Art and Science Continued • Ultimate End of Rhetoric (four characteristics) • Promoting the common good • Providing freedom of choice (physical safety) • Admitting when wrong • Allowing the audience to make informed decisions (psychological safety)

  6. What is the difference betweenart and science?

  7. Isocrates helps: Talent Theory Practice

  8. Rhetoric was first: A gift from the gods Myth The Rhetoric Wave

  9. The Rhetoric Wave God/Myth? “heavenly” The Church Age Pre-sophists Post Modernism: Contemporary Sophists ? Perspectives on the Rise Fall of Rhetoric's Origins: In the Beginning the “Word”? Protagoras/Aristotle? Romans Enlightenment/Science Natural/Human? “earthy”

  10. Rhetoric Today • Attacks Flattery, cookery, knack (Plato) Alluding-to play (Kant) To cancel the Truth (Philosophers) • Returns Jobs Marriage Success Organize information

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