Rhetoric. Plato: Rhetoric is "the art of winning the soul by discourse.". Rhetoric. Aristotle: Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion. Rhetoric.
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Plato: Rhetoric is "the art of winning the soul by discourse."
Aristotle:Rhetoric is "the faculty of discovering in any particular case all of the available
means of persuasion.
Francis Bacon: Rhetoric is the application of reason to imagination "for the better
moving of the will."
The study or art of using language persuasively and effectively.
Follow along on your handouts
promote a change
refute a theory
provoke anger.Writer must keep Purpose in mind:
Rhetorical Tropes and Schemes
SynecdocheWays to persuade
ConsonanceWays to persuade
ad hominem fallacy: Attacking a person’s character
ad populum fallacy: “to the crowd,” a misconception that a widespread occurrence of something is assumed
circular reasoning: trying to prove one idea with another idea that is too similar to the first idea; such logical
ways moves backwards in its attempt to move forward
either/or reasoning: the tendency to see an issue as having only two sides
hasty generalization: drawing a general and premature conclusion on the basis of only one or two cases
non sequitur: “it does not follow,” an inference or conclusion that does not follow from established