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Discuss factors influencing conformity

Discuss factors influencing conformity. Factors influencing conformity. For this Learning Outcome, we’ll be looking at: Minority Influence Groupthink Culture. Social influence. Majority Influence Minority Influence. Minority influence.

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Discuss factors influencing conformity

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  1. Discuss factors influencing conformity

  2. Factors influencing conformity • For this Learning Outcome, we’ll be looking at: • Minority Influence • Groupthink • Culture

  3. Social influence • Majority Influence • Minority Influence

  4. Minority influence • European Psychologists were critical of their American counterparts preoccupation with conformity and the power of the majority influence.

  5. Minority influence • European Psychologists were critical of their American counterparts preoccupation with conformity and the power of the majority influence. • Why might this be the case?

  6. Minority influence • How would history play out if majority influence were the only social influence?

  7. Minority influence • Can you think of an example from history where the majority have conformed to the minority? • How about in your own life?

  8. Imagine that you are in the minority and you want the majority to conform to your ideas. • How could you go about doing that?

  9. Minority influence • Make notes on Minority Influence. • You will be adding to them later.

  10. Minority influence • Moscovici et al. (1969). • Two confederates and 4 naïve participants.

  11. Minority influence • Moscovici et al. (1969). • Two confederates and 4 naïve participants. • Confederates call “green” to subset of blue slides.

  12. Minority influence • Moscovici et al. (1969). • Two confederates and 4 naïve participants. • Confederates call “green” to subset of blue slides. • About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%)

  13. Minority influence • Moscovici et al. (1969). • Two confederates and 4 naïve participants. • Confederates call “green” to subset of blue slides. • About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%) • About 8% overall conformity in such circumstances. (92% not)

  14. Minority influence • Moscovici et al. (1969). • Two confederates and 4 naïve participants. • Confederates call “green” to subset of blue slides. • About 33% of participants conformed at least once to the calls of an an incorrect but unanimous minority. (Against about 67%) • About 8% overall conformity in such circumstances. (92% not) • Lowered threshold for perception of green among experimental participants - genuine conversion.

  15. groupthink

  16. GroupthinkWhat happened at the bay of pigs in 1961?

  17. Groupthinkchallenger

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