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Marine Studies Initiative

Marine Studies Initiative. Marketing, Communications and Public Affairs Strategies. Marketing, Communications and Public Affairs Strategies. INTEGRATED STRATEGIES -- on and off campus Short-term strategies and tactics: through June 30, 2015.

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Marine Studies Initiative

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  1. Marine Studies Initiative Marketing, Communications and Public Affairs Strategies

  2. Marketing, Communications and Public Affairs Strategies • INTEGRATED STRATEGIES -- on and off campus • Short-term strategies and tactics: through June 30, 2015. • Mid-term strategies and tactics: July 1, 2015 through June 30, 2017 • ESSENTIAL REQUIREMENT: • We all speak internally and externally about the MSI in the same way. Marine Studies Initiative

  3. Communications – External and Internal • EXTERNAL • Promote importance of marine studies research and teaching. • Editorial board visits with coastal and “inland” journalists. • Conduct MSI media relations with national media. • Consider holding national Marine Studies Media Fellowship. • INTERNAL • Communicate importance, engagement and variety of marine studies research and teaching to faculty, staff and students. • Updates to OSU Board of Trustees. Marine Studies Initiative

  4. Web, Interactive Communications, Events • INTERACTIVE COMMUNICATIONS • Launch and maintain compelling and informative website. • Utilize video to tell the global importance of marine studies and our oceans. • Create links between MSI website and websites of OSU colleges and MSI-related units. • EVENTS • Utilize events to inform and engage: Hatfield Marine Science Center’s 50thanniversary and marine-studies-related “Science Pubs” in Corvallis, Newport, Portland. Marine Studies Initiative

  5. Public Affairs • Complete and utilize MSI economic impact study. • Work with MSI leaders to maintain on-going SWOT analysis. Proactively address emerging issues and capture benefits of new opportunities. • Conduct and utilize public perception and influencers research. • Support MSI committees’ public affairs and engagement strategies. Marine Studies Initiative

  6. Questions? • How can we broaden campus engagement and ownership? • What is missing from this strategy? • What resources support this strategy? • What long-term strategies may be required? Examples: enrollment marketing; student communications, alumni communications? • Who else needs to be involved in this initiative? Marine Studies Initiative

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