1 / 41

Planning for the Future

Planning for the Future. Overview. Match requirements Fundraising 101 highlights Overcoming obstacles New opportunities Crafting Your Pitch Long-term strategies. Covering Kids & Families Fundraising Materials. Fundraising 101 (from Covering Kids & Families Annual Meeting)

heidi
Download Presentation

Planning for the Future

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Planning for the Future

  2. Overview • Match requirements • Fundraising 101 highlights • Overcoming obstacles • New opportunities • Crafting Your Pitch • Long-term strategies

  3. Covering Kids & FamiliesFundraising Materials • Fundraising 101 (from Covering Kids & Families Annual Meeting) • Meeting the Match: A Guide to Fundraising

  4. Match Requirements

  5. Match Requirements • RWJF requires a 50% match of grant award dollars for CKF Part I • Grantees must begin using match funds no later than the beginning of the third year of the grant. • The match requirement is designed to identify new sources of funding for the CKF initiative.

  6. Match Requirements • RWJF will not provide more than 50% of the total RWJF funds until the match support begins, if earlier than the third year. • Should no match funds be secured by the beginning of Year 3, no additional RWJF funds will be provided to the grantee.

  7. Match Requirements Match Sources that do not qualify: • No federal funds • No in-kind contributions • RWJF has a strong preference that match sources do not come from entities that manufacture or distribute alcohol, tobacco and/or firearms

  8. Match Requirements • Grantees are strongly encouraged to submit match commitment documentation to their regional coordinator as soon as it is received • If a project fails to secure previously committed match funds, contact your regional coordinator immediately • For more information regarding the match certification process, please refer to Section 6 of the CKF Program Management Handbook, and/or contact your regional coordinator

  9. Fundraising 101: Highlights

  10. Key Principles • People give to people • Fundraising is 90% networking and 10% grant writing • Market your services • Commitment, passion & expertise • Listen • Fundraising is not a science

  11. Targeted Networking

  12. Overcoming Obstacles

  13. Major Obstacles • Time • Economy • Size of prospect pool

  14. Managing Your Time Focus on Your Best Prospects

  15. Gaining an Edge • Cultivate a champion • Tailor your proposal to the funders interests • Get started!

  16. Identifying New Opportunities

  17. Landscape for CKF Grantees

  18. Meeting the Match: Arkansas Rhonda Sanders Arkansas Advocates for Children & Families

  19. Meeting the Match: Arkansas About AACF • Non-profit child advocacy organization founded in 1977 • Covering Kids Grantee (1999-2001) • 2 pilot sites • Covering Kids & Families Grantee (2002-2005) • 5 local project sites

  20. Meeting the Match: Arkansas AACF Matching Funds • Arkansas Children’s Hospital (major donor) • Ford Foundation (major donor) • Poplar House Clinic • Harbor View Hospital • Healthy Connections • St. Mary’s Hospital • Our Kids Count Coalition

  21. Meeting the Match: Arkansas AACF Philosophy • Apply for CKF only if matching funds were in place • Called upon all parties benefiting from CKF to be match players

  22. Meeting the Match: Arkansas Approach • Utilized existing partnerships • Included coalition partners & local projects • Financial benefits of insuring the uninsured • Human capital benefits of participation

  23. Meeting the Match: Arkansas Logistics • Make your presentation • ASK for the commitment • Obtain letter of commitment from each organization • Identify individual methods of providing the funds • Include their match funds in their individual CKF budgets

  24. Meeting the Match: Arkansas Tips • Identify partners that will benefit the most • Draw on strong relationships • Be clear about what they will get from the investment

  25. Best PracticesIndiana’s Cost Benefit Analysis

  26. Best Practices • Personal connections – Virginia • Networking – Illinois • Finding a Champion – Missouri • Unique opportunities – Oklahoma • Diversified funding base – Hawaii

  27. Why Do Corporations Give? • Increase profits • Improve image • Good corporate citizens

  28. Why Do Foundations Give? • Issue • Geographic focus • Seed programs • Quality • Feasibility • Innovation

  29. Why Do Government Agencies Give? • Politics • Community support • Budget

  30. Making the “Ask”

  31. Talking points • Overview of CKF • Description of issue as it relates to your community (and their interests) • Specific objectives • Plan of action • Track record • Amount of funds to be requested

  32. Rehearse • Avoid lingo • Use their terminology • Positive tone • Be succinct

  33. The ”Ask” • Direct • Calm & Confident • Specific amount • Silence

  34. Crafting Your Pitch

  35. Crafting Your Pitch Funder #1 Children’s Hospital • Public hospital • Serves metropolitan area (pop. 350,000)

  36. Crafting Your Pitch Funder #2 St. Francis Community Foundation • Conversion foundation • Geographic focus: statewide • Programmatic focus: early childhood development, children’s health

  37. Long-term Strategies

  38. Cultivate Champions • Good financial stewards • Deep company bench • Bipartisanship • Innovative programming

  39. Diversifying Your Base

More Related