Making your ideas “sticky”. Paul Sewell NATO School Jan 17, 2013. Ever been inspired??. Knowledge is the ammunition we use every day. We are all knowledge workers. Raw data information knowledge. knowledge. We are all knowledge workers.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Ever been inspired??
Knowledge is the ammunition we use every day
We are more effective when we can communicate our ‘message’ clearly and with impact
We each have
a core message
= more sticky
CONFUSION IS THE ENEMY
The Curse of knowledge!!
Made To Stick principles
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Antoine de Saint-Exupéry
Abstraction makes it harder to understand an idea and remember it.
Curse of Knowledge.
«Let’s work towards maximising our productivity by increasing efficiency across many departments»
Kill two birds with one stone
How can you take your topic area from the abstract to the concrete?
The tough general test
Why Lessons Learned?
”There is no reason to send troops into the fight and get them killed when a lesson learned the month before could have been used for training.
We’re in the kind of war where an untrained man is a bigger threat to his shipmates than he is to the enemy.”
Former Supreme Allied Commander (Transformation)
If I look at the mass I will never act. If I look at the one, I will.
Stories are told and retold because they contain wisdom.
Sources of Power - Gary Klein
= more sticky
See the key message
Believe & agree
Make an impression