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NEOMED TEMPLATE. Office of Faculty Development [email protected] College of Pharmacy Resident Teaching Certificate Program “Making your presentations sticky” August 2013. Made to stick. “Why Some Ideas Survive and Others Die” Heath, Chip, and Heath, Dan. 2007.

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Neomed template

NEOMED TEMPLATE

Office of Faculty Development

[email protected]


College of Pharmacy

Resident Teaching Certificate Program

“Making your presentations sticky” August 2013


Made to stick
Made to stick

“Why Some Ideas Survive

and Others Die”

Heath, Chip, and Heath, Dan. 2007


If it moves and it shouldn t use duct tape if it should move and it doesn t use wd 40
If it moves and it shouldn’t,Use Duct TapeIf it should move and it doesn’t,Use wd-40


Session objectives
Session objectives

  • Attendees will identify the 6 principles of the

    SUCCESs model.

  • Attendees will evaluate their current/planned teaching practices to see how much/if they incorporate the principal of “stickiness.”

  • Attendees will create examples incorporating some of the principles that they can use in upcoming teaching sessions.


Simple
Simple

  • Find the core

    • Prioritize the information

    • Communicate information in a compact fashion

    • Use analogies-tie into existing knowledge


Simple1
Simple

  • Exercise: Study the letters on the next slide for 10-15 seconds:


J FKFB INAT OUP SNA SAI RS


Simple2
simple

  • Now study the letters below for 10-15 seconds:

    JFK FBI NATO UPS NASA IRS


Unexpected
unexpected

  • Use mysteries

  • Identify the knowledge gap

    • Highlight the need for knowledge

    • Force a prediction


Concrete
concrete

  • Avoid abstraction and conceptual language

  • Make it as sensory as possible

    • Simulation

    • Role play

    • Tactile




Credible
credible

  • See or experience something to believe it

  • Use statistics –comparative visual

    • Focus on the relationship, not the number


The curse of knowledge
“the curse of knowledge”

  • What you already know affects what/how you learn

  • Your expertise (background knowledge) affects how you teach/present

  • Your native language is Expertise-your students don’t speak your language-yet!


Emotion
emotion

  • Emotion makes people care – cements concepts

  • Emotion makes things both Unexpected and Concrete – 2 crucial aspects of making your message stick


Stories
stories

  • Ties in to concrete and emotion

  • Why case studies work well

  • Next best thing to actual experience


Review of 6 principles
Review of 6 principles

  • 1. Simple

  • 2. Unexpected

  • 3. Concrete

  • 4. Credible

  • 5. Emotional

  • 6. Stories



Session objectives1
Session objectives presentation?

Attendees will:

  • identify the 6 principles of the

    SUCCESs model.

  • evaluate their current/planned teaching practices to see how much/if they incorporate the principal of “stickiness.”

  • create examples incorporating some of the principles that they can use in upcoming teaching sessions.


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