Ethical issues in pricing
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Ethical issues in pricing. Rip-off Britain Wal-mart selling Pantene 27% cheaper, Pampers 11% cheaper Procter and Gamble, Heinz, Unilever, Coca Cola all accused of overcharging Principle of fairness in pricing Utilitarian thinking Value, worth and fairness Non-price increases

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Ethical issues in pricing

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Ethical issues in pricing

Ethical issues in pricing

  • Rip-off Britain

    • Wal-mart selling Pantene 27% cheaper, Pampers 11% cheaper

    • Procter and Gamble, Heinz, Unilever, Coca Cola all accused of overcharging

  • Principle of fairness in pricing

    • Utilitarian thinking

  • Value, worth and fairness

  • Non-price increases

  • Discount pricing – Netto, TK Maxx, Aldi


Ethical issues in pricing1

Ethical issues in pricing

  • Ethical pricing and the pharmaceutical industry

  • Oxfam; Medecin Sans Frontiere; United Nations

  • South Africa, Kenya and Brazil

    • South African govt vs 39 drugs companies

  • AZT - Burroughs Wellcome Co.

    • Year’s treatment by AZT $6500

      • Cipla Ltd – generic substitute; without license/patent permission

      • High price justification


Ethical issues in pricing2

Ethical issues in pricing

  • Research costs

  • Threat of obsolescence

  • Arguments against regulation by drugs firms

  • GlaxoSmithKline profits - £5.327 billion

  • Ethical questions

  • Summary


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