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“It’s All in the Links: Readying Publications for the Web”

“It’s All in the Links: Readying Publications for the Web”. By Mindy McAdams Presented by Kelsey Wilkins. Introduction. Building In Readability Hypertext Links Are Key Writing Strong Link Text Avoiding Careless Links Basic Tasks of Hypertext Editing. Readability Can Be Built In.

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“It’s All in the Links: Readying Publications for the Web”

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  1. “It’s All in the Links: Readying Publications for the Web” By Mindy McAdams Presented by Kelsey Wilkins

  2. Introduction • Building In Readability • Hypertext Links Are Key • Writing Strong Link Text • Avoiding Careless Links • Basic Tasks of Hypertext Editing

  3. Readability Can Be Built In Online documents in plain-text are less interesting because the user can scroll down quickly. • Use more headings and boldface: One heading per screen of text is a good rule of thumb. • Keep paragraphs short.

  4. Hypertext Links Are Key • Hypertext is a unique feature to electronic publishing • One can “click” a highlighted or underlined word or phrase and open a new document on the screen • Good hyperlinks are titles, names, or specific words or phrases • The “cardinal sin” is to make a Click Here link – that’s the point!

  5. Writing Strong Link Text • Text used for a link should provide an expected outcome for the user • Ex: HOME should take the user to the site’s home page • Use active verbs if possible

  6. Avoiding Careless Links Common Pitfalls: • Excessive use of links • Irrelevant or extraneous links • Gratuitous use of links • A dearth of link options

  7. Basic Tasks of Hypertext Editing • Find appropriate places to break. • Decide how long pieces should be. • Create the link structure. • Provide an overview.

  8. Questions? The Online Reader Is a Moving Target

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