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Marketing Communications That Communicates

Marketing Communications That Communicates. Karen Kozek, Senior Marketing Communications Consultant. FICC 21 June 2009 | Tel Aviv. www.signalbd.com. What is marketing communications?. תקשורת שיווקית “Words about what you do”

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Marketing Communications That Communicates

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  1. Marketing Communications That Communicates Karen Kozek, Senior Marketing Communications Consultant FICC21 June 2009 | Tel Aviv www.signalbd.com

  2. What is marketing communications? תקשורת שיווקית “Words about what you do” “Words and tactics to reach an audience and make them do something” “Messages to potential customers about your business, product, innovation, technology” “The things you do to get the attention of the market”

  3. Marcom and your business • Supports your brand • Supports your marketing strategy • Supports your business development efforts

  4. Mission Vision MarketingStrategy Position Product Price Distribution Marcom PROMOTION The marketing strategy “scheme”

  5. Vision & Mission • Mission • A statement that tells • What you do • Who you do it for • The benefit Vision How the future will look when your organization achieves its mission Your mission is how you achieve your vision.

  6. The marcom process With a marketing strategy in place • Develop an overall concept • Develop deliverables wisely Deliverables:Short-term “tactics” neededto implement your strategy

  7. The marcom deliverables • Remember the message • Remember the audience • Remember the medium Deliverables:Short-term “tactics” neededto implement your strategy

  8. Marcom through the stages Early • Company name • Tagline • Vision • Mission • Elevator story • Logo • Business card • One-page description • Basic website Introduce | Impress | Build

  9. Marcom through the stages Mid-stage • Company brochure • Company profile • Folder • Product brochure • Blog • Investor presentation • Newsletter • Press release • Product demo/ animation Build | Reinforce | Fine-tune | Move forward

  10. Marcom through the stages Mature • Catalog • Expanded website • Feature articles • Annual report • Product packaging Move forward | Strengthen | Achieve

  11. Marcom through the stages And beyond • White paper • Exhibits (booths/stands) • Posters • Promotional giveaways • Videos/voice-overs Reinforce | Deliver | Move forward

  12. Contact information

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