Session one How to Make Money From Social Media

2. Session one How to Make Money From Social Media

3. This is NOT “Social Media 101”

4. This is NOT about being a Professional Visitor

5. 13 tried and proven money-making strategies

6. Don’t be the Amway salesman at the party

7. Hotseats

8. Be the captain of the ship

9. Done-For-You

10. Housekeeping Mobile phones Release forms Nametags Questions and microphones Recording devices Breaks Dinner tonight

11. Who are we and why should you listen to us?

12. Kerry Fitzgibbon Certified Social Media Strategist Studying, Testing & Measuring Social Media over the last 3 years Sales and Marketing for about 14 years Journalist – Print, Radio, TV 10 years Helped Clients make hundreds of thousands of dollars using Social Media!!

13. Which Social Media channels should you use?

15. The big 6 in Social Media

16. 13 tried and proven money-making strategies

17. Strategy # 1 Everyone’s wearing my T-Shirt

18. Level: Easy

19. Overview of the Strategy Uses Facebook, Pinterest and Twitter to sell T-shirts with your logo and brand to your niche market, with no money needed up front to purchase stock, and no stock-handling

20. Use this strategy to: • Quickly generate cash from your Facebook, Twitter or Pinterest followers • Get your brand recognised in your niche • Do market research to find out which message, graphics, colours, etc, appeal to your followers

21. It will work if you: • Already have a list of 1,000 or more followers on Facebook, Twitter, and / or Pinterest (NB – it will work even if you have no list, but you will need to advertise) • Have a message or brand that your followers would be proud to wear • Have a twist that is controversial or quirky

22. Case study 1: Run Marathon Training • Facebook page that supports people (especially women) who run marathons • Followers are highly niched, passionate and dedicated • Facebook.com/runmarathontraining is monetised by promoting events, getting sponsorship and selling affiliate products

23. Case study 1: Run Marathon Training • Run Marathon Training had a goal to design and sell running gear for women • They wanted to test designs to see what would sell without spending money on stock • They used a drop-ship, minimum-order t-shirt company for payment processing and fulfilment

24. How it works • Design the T-shirt: • Source the fulfilment company and find suitable t-shirt shapes • Create a design brief • Get a graphic designer to create the logo and wording

25. How it works

26. How it works • Phase 1 - Market research: • Set up first campaign, with a high goal (50 shirts sold @ $23.50 to trigger fulfilment) • Promote via Facebook, Twitter and Pinterest, including Facebook PPC ads • Collect feedback and comments

27. How it works • Results of market research phase: • On Facebook: 232 Likes, 20 comments and feedback, 9 private messages, 59 shares • Made 12 sales, so didn’t reach goal of 50 • People wanted a km version, half marathon, version, or singlet • Cost: $11 in Facebook PPC ads

28. How it works • Phase 2 - Making money: • Fine-tuned design based on research • Set up new campaign with goal of 20 shirts sold @ $26.95 • Promoted to Facebook, Twitter and Pinterestlists and database

29. Results • Sales goal was reached within 2 hours, and started making money • Within 3 hours, had 127 Likes, 54 comments and 19 shares • Within 12 hours had 37 t-shirts sold for a total of $997.89

30. Results 2 Hours 17 Shirts $458.15 Fans started selling for me 218 Likes

31. Case Study 2: Plan • 75 year old charity organising child sponsorships in developing country • Used the t-shirt strategy as a fundraiser • Sold 1,100 t-shirts • Raised $7,600

32. Case Study 3: TWiT • “This Week in Tech” is a nationally syndicated podcast / radio station • They advertised t-shirts on their radio show, Facebook and Twitter • Sold 2,600 t-shirts • Made $30,000 profit

33. Case Study 3: TWiT Mugs $37,800

34. Done-For-You • Strategy call to define the niche • Source t-shirts from suitable supplier • Design graphics to suit niche • Set up Facebook PPC campaign • Load Shopping Portal onto Facebook • Manage campaign

35. $997

36. $997

37. $997 Workshop Price $797

38. Please be back on time

39. Strategy # 2 Pinners are Winners

40. Level: Easy

41. Overview of the Strategy Uses Pinterest to leverage traffic to an existing site, by encouraging website visitors to share (“pin”) the content. Results in a big surge of new visitors from Pinterest.

42. Use this strategy to: • Get lots of people recommending you on Pinterest, so their followers visit your website • Build brand awareness and a list • Sell hard products, information products or services • Sell memberships

43. This strategy is best for: • Businesses with visual products, eg recipes, fitness, art, body art, fashion, retail • Businesses already getting a reasonable amount of traffic to their website • Businesses with products and services that appeal to women

44. Case study:

45. Case study: www.Allrecipes.com • Allrecipes.com is one of the world’s largest recipe websites • They get about 30 million visitors a month, have 8 million registered users, and 1.6 million members paying $18 a year for an annual revenue of $29m • The site was bought in 2012 for $175m, by Meredith Corp

46. How it works • Leading up to busy holiday season -Allrecipes.comadded a “pin it” button above the fold to each recipe, to encourage website visitors to share pictures of the recipes on their Pinterestboards • They featured holiday recipes on Pinterest • http://pinterest.com/allrecipes/food-holiday-recipes/

47. How it works

48. How it works

49. How it works • This resulted in an increase in referred traffic from Pinterest, more opt-ins and more paying members

50. Results • Within 3 months, more than 50,000 recipes were pinned • This resulted in 139 million Pinterest impressions • Clicks on allrecipes Pinterest content increased more than 900%