Advanced Search Engine Optimization (SEO)

1. AdvancedSearch Engine Optimization (SEO) Blogs for SEO, Linking Strategy and Other Cool Stuff

2. SEO: The Other Side of Blogging • Quick Review of What Makes Google Happy • Freshness • Deep Linking (Inbound Links to Pages Other than Homepage) • How Do Blogs Fit into the SEO Picture? • Blogs Get Pings • Pings Get Search Engines Rushing Over to... • Feed On Your Fresh Content • Crawl Your Blog and Follow the (Deep) Links

3. Fresh Content • You Have the Advantage of Controlling What Content Gets on Your Blog • Related Content on Blog Helps You Get More Focused Ranking • You Choose the Words You Use • You Choose the Anchor Text • It’s Still Unclear But a School of Thought Thinks that Google Prefers Links Coming from RELATED Content

4. What to Write About? • Remember You are Striving for a Balance • Social Media – Pleasing Your Readers • SEO – Pleasing Google • Content Relevant to Your “Money Site” (What You are Trying to Get Ranked Well) • Get Inspiration Elsewhere if Needed

5. Content Pointers Your Posts Don’t Have to be Full Length Articles Post Once or Twice a Week to Keep Search Engines Interested You Lose Ranking if You Let Your Blog/Website Sit Idle for too Long

6. SEO – Silo Structured Sites • Silo Structured Sites • Strict sites categories • Symmetrical organizational site structure • Highly relevant sub-pages • No cross-linking – isolated categories • Easy for Google to crawl & categorize site • Google will use the Co-Occurrence Matrix & give a “trust” rating for each silo.

7. YourDomain.com Navigation Cat. 1 Cat. 2 Cat. 3 Cat. 4 Cat. 5 A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P Silo A – Article Page P – Product Page “Daisy-chain” pages within silo. Do NOT link to pages outside the silo

8. DogTraining.com Behavior Obey Treats Tricks Videos A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A/P A – Article Page P – Product Page “Daisy-chain” pages within silo. Do NOT link to pages outside the silo

9. DogTraining.com Behavior Obey Treats Blog A/P A/P A/P Static Post A/P A/P A/P Static Post A/P A/P A/P Static Post A/P A/P A/P Static Post A – Article Page P – Product Page

11. A Blog Page

12. Static Pages: Page Rank Magic A Permanent Fixture of Your Blog (You Set it That Way) Navigation Links on Blog to Static Pages Within Each StaticPage, You Deliberately Link to Subpages of Your Main Website

13. Linking from Your Blog Posts • Link to Static Pages from Your Blog Posts • Static Pages Get Inbound Links... • Pass Page Rank to Your Website • Link to Main Site Pages from Your Blog Posts • Homepage • Category Pages (Silos) • Article/Product Pages

14. Pointers for Linking from Blog Posts • Remember “Deep Linking”: Link to Pages of Your Website, Not Just the Homepage • Mix Up the Anchor Text • Health and Fitness • Dieting • Losing Fat • Healthy Eating

15. Pointers for Blog Linking (cont.) • Spread Out Your Links • Vary the # of Links Per Post • Sometimes Don’t Even HAVE Links (More Natural) • Point to Various Pages, Including Homepage • Point to Other Posts in Your Blog • Point to Your Blog “Pages”

16. More Pointers... Don’t Cram Links in Your Posts Rule of Thumb: One Link Every 50~100 Words Just Remember That Google Will Check for “Link Spamming”

17. Nancy Andrew’s Blueprint

18. More on Off-Page SEO Site A Site B Site C • Get3WayLinks.com • Link Exchange Network • 250 incoming links over 3 months • Google only sees 1 way links • Select 3 Keyterms • $47 a Month, Well Worth It • Only One Problem… • Only sends links to homepage

19. 1 Way Links • Get1Waylinks.com • You Submit a Blog to a Blog Network • You Submit Articles to the Network • Articles are Syndicated as Posts on Other Blogs • Articles Can Link to ANYWHERE You Want • 3 links max in each article • You choose the number of blogs in the network your article gets posted on

21. 1 Way Links You Can Monitor Your Incoming Links Go Read Your Articles

22. Get3WayLinks.com Link Ratio: 30% of Links to homepage 70% Deep Linking DogTraining.com Behavior Obey Treats Blog A/P A/P A/P Static Post A/P A/P A/P Static Post A/P A/P A/P Static Post A/P A/P A/P Static Post Get1Waylinks.com, Social Media, Article Directories, Other Sites, etc.

23. SEO Linking Blueprint Homepage Category (Silo) Pages Articles Pages, Product Pages, Video Pages, Blog Pages, Blog Posts, Sales Pages, etc.

24. Link from Articles • When Posting Your Content on the Web • Hyperlink a few keywords in your article and point them to a relevant page on your website • Place a link in your signature or resource box • Don’t use the same keyword all the time • Occassionally, use links that look like this: www.attractionmarketingformula.com/adwords attractionmarketingformula.com/adwords/keywords.htm attractionmarketingformula.com

25. Silo Bouyancy • By linking to categories & sub-pages… • Build authority of those silos & sub-pages • Get assigned Page Rank • Lift authority & Page Rank of entire site • Site creeps up on Google for HIGHLY competitive terms • You swallow your market whole

26. Resources • LiveBluePrints.com – Nancy Andrews • SEO Blog Examples (Warning, Not Meant for Readability) • http://www.thegolfcollection.com/wordpress • http://www.primetimesportinggoods.com/coach • Good SEO/Social Media Blog • http://www.seduceadwords.com/blog • Get3WayLinks.com, Get1WayLinks.com