1 / 15

Introduction to Business Studies

Introduction to Business Studies. “International Class of Accounting Education” ABDULLAH TAMAN, M.SI., Ak . Lecturer of Accounting Education Department Faculty of Economics YOGYAKARTA STATE UNIVERSITY. Introduction to Business Studies. Marketing. Market Analysis. Size Segments.

hani
Download Presentation

Introduction to Business Studies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Introduction to Business Studies “International Class of Accounting Education” ABDULLAH TAMAN, M.SI., Ak. Lecturer of Accounting Education Department Faculty of Economics YOGYAKARTA STATE UNIVERSITY

  2. Introduction to Business Studies

  3. Marketing

  4. Market Analysis Size Segments

  5. Marketing Strategy • Objectives • Niche v Mass marketing • Portfolio analysis

  6. Market Research Primary Secondary

  7. Marketing Mix The 7 Ps Elasticity of Demand

  8. Objectives and Strategy

  9. Human Resources

  10. Production/Operations Management

  11. Accounting and Finance

  12. Company Accounts • Profit and Loss Account • Balance Sheet

  13. External Influences

  14. Market Structures • Oligopoly • Monopoly • Perfect Competition • Imperfect Competition

  15. The Macro-Economy Business Cycles Government Objectives Government Policies

More Related