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Introduction to Business Studies

Introduction to Business Studies. “International Class of Accounting Education” ABDULLAH TAMAN, M.SI., Ak . Lecturer of Accounting Education Department Faculty of Economics YOGYAKARTA STATE UNIVERSITY. Introduction to Business Studies. Marketing. Market Analysis. Size Segments.

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Introduction to Business Studies

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  1. Introduction to Business Studies “International Class of Accounting Education” ABDULLAH TAMAN, M.SI., Ak. Lecturer of Accounting Education Department Faculty of Economics YOGYAKARTA STATE UNIVERSITY

  2. Introduction to Business Studies

  3. Marketing

  4. Market Analysis Size Segments

  5. Marketing Strategy • Objectives • Niche v Mass marketing • Portfolio analysis

  6. Market Research Primary Secondary

  7. Marketing Mix The 7 Ps Elasticity of Demand

  8. Objectives and Strategy

  9. Human Resources

  10. Production/Operations Management

  11. Accounting and Finance

  12. Company Accounts • Profit and Loss Account • Balance Sheet

  13. External Influences

  14. Market Structures • Oligopoly • Monopoly • Perfect Competition • Imperfect Competition

  15. The Macro-Economy Business Cycles Government Objectives Government Policies

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