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Becoming a More Effective Media Spokesperson

Becoming a More Effective Media Spokesperson. Organizing NY Conference March 23, 2013 Janvieve Williams Comrie, Kathleen Pequeño. Our Agenda. Three Things To Know About Reporters ABCs of Answering Reporters Questions Practice. Your Presenters.

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Becoming a More Effective Media Spokesperson

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  1. Becoming a More Effective Media Spokesperson Organizing NY ConferenceMarch 23, 2013 Janvieve Williams Comrie, Kathleen Pequeño

  2. Our Agenda • Three Things To Know About Reporters • ABCs of Answering Reporters Questions • Practice

  3. Your Presenters • Janvieve Williams Comrie, Latin American and Caribbean Community Center, PCN-NYC • Kathleen Pequeño, PCN-NYC -- @kpequeno

  4. 3 Things About Reporters • The reporter is not your friend • Everything is on the record • What is their job? To produce a story that will be popular.

  5. More on This • Kathleen has a post on this: http://bit.ly/Z4tNqz

  6. ABCs of Answering Questions • A: Answer the question • B: Bridge to your message • C: Communicate your key message

  7. More on this: • PowerPoint presentation from Community Media Workshop Spokesperson Training: http://bit.ly/WGS06e

  8. More from Community Media Workshop • 11 Tips for Broadcast Interviews, also from Community Media Workshop http://bit.ly/WGSBoG

  9. You must practice! • Most people improve with practice. • We are going to split into practice groups now. • Think about what your key messages are before your practice interview.

  10. Learn more • Community Media Workshop:http://communitymediaworkshop.org/npcommunicator • Progressive Communicators Network, NYC:http://progressivecommunicators.net/category/pcn-nyc/

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