Marketing 440 advanced advertising promotion
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Marketing 440 Advanced Advertising & Promotion PowerPoint PPT Presentation


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Marketing 440 Advanced Advertising & Promotion. Promotion Plan Outline & Presentation Hints. Promotion Plan Outline. Letter of Transmittal Executive Summary Company and Product(s) Background

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Marketing 440 Advanced Advertising & Promotion

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Marketing 440 advanced advertising promotion

Marketing 440Advanced Advertising & Promotion

Promotion Plan Outline

&

Presentation Hints


Promotion plan outline

Promotion Plan Outline

  • Letter of Transmittal

  • Executive Summary

  • Company and Product(s) Background

  • SWOT Analysis (highlights of economic, industry, market share and consumer trends, competitive analysis, etc.)

  • Campaign Objectives ($ and unit sales, new customers, awareness, etc.)

  • Target Market Profile (demographic, lifestyle, problems/needs, and interests Supported with research. Include “a day in the life” scenario.)

  • Positioning Statement (including proof/support)

  • Creative Execution (ad roughs for all selected media)

  • Media Plan (media mix, schedule, GRP’s, etc.)

  • Sales Promotion Plan (consumer and/or trade)

  • Public Relations and Publicity Plans

  • Budget Recap (by month; all activities)

  • Planning Calendar


Presentation hints

Presentation Hints

  • You’re “SELLING.”

    • So You Must Have Confidence and Enthusiasm

  • Therefore, you must Rehearse, Rehearse, Rehearse

    • Timing and coordination

    • Identify weaknesses in people, content, and equipment

    • Hide your weakest presenters in plain sight


Presentation hints1

Presentation Hints

  • Presentation Stages

    • Introduction: “Tell them what you’re going to tell them.”

      • Agenda and team member intros.

      • Tease them.

        • Focus in on what the audience cares about.

        • Know your hook. Make an offer they can’t refuse

    • The Body: “Tell them”

      • Talk. Don’t read.

      • Coordinate talking and slides

      • Use bullet-point slides. Not crowded.

    • The Close: “Tell them what you told them.”

      • Summarize the highlights of the entire presentation

      • Ask for the order. Tell them what to do next


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