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Promotion

Promotion. all marketing activities other than personal selling, advertising and public relations, that are used to stimulate consumer purchasing and sales effectiveness. Promotional Mix Promotion Sales Promotion. any form of direct contact occurring between a salesperson and a customer.

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Promotion

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  1. Promotion

  2. all marketing activities other than personal selling, advertising and public relations, that are used to stimulate consumer purchasing and sales effectiveness • Promotional Mix • Promotion • Sales Promotion

  3. any form of direct contact occurring between a salesperson and a customer • Promotional Mix • Promotion • Personal Selling

  4. any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor • Advertising • Publicity • Promotion

  5. a term used to describe the company who has hired the advertising agency • Account • Advertising Agency • Advertising Manager

  6. a specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media • Public Service Announcement • Publicity • Promotion

  7. an architectural canopy that extends over the store’s entrance • Storefront • Marquee • Display

  8. any form of communication a business or organization uses to inform, persuade, or remind • Sales Promotion • Promotional Mix • Promotion

  9. Signs and displays that are used in stores to attract customers’ attention so that they will buy the product being sold • Point of Purchase Display • Sandwich Board • Logo

  10. the coordination of all the physical elements in a place of business that are used to project the right image to its customers • Display • Promotional Mix • Visual Merchandising

  11. the visual and artistic aspects of presenting a product to a target group of customers • Display • Promotional Mix • Visual Merchandising

  12. a combination of different types of promotion • Sales Promotion • Promotional Mix • Promotion

  13. two hinged boards, with advertisements on either side, that are placed in front of a store or hung over someone’s shoulders • Point of Purchase Display • Sandwich Board • Logo

  14. written advertisement that may be included in everything from newspapers and magazines to direct mail, signs, and billboards • Media • Broadcast Media • Print Media

  15. The store’s sign, marquee, outdoor lighting, banners, planters, awnings, windows, and the building itself • Storefront • Marquee • Display

  16. advertising designed to increase sales • Promotional Advertising • Sales Promotion • Institutional Advertising

  17. the agencies, means, or instruments used to convey advertising messages to the public • Media • Broadcast Media • Print Media

  18. the person who plans and directs advertisements for businesses • Account • Advertising Agency • Advertising Manager

  19. a catchy, short song that delivers the advertisement’s message on tv or radio • Personal Selling • Jingle • Logo

  20. advertising that uses radio and television • Media • Broadcast Media • Print Media

  21. sent by businesses directly through mail to prospective customers • Message • Direct Mail • Print Media

  22. the theme of the advertisement • Message • Advertising Copy • Print Media

  23. a company that creates advertisements for other businesses • Account • Advertising Agency • Advertising Manager

  24. an advertisement that tells an important message and is run by the media at no charge • Publicity • Public Service Announcement • Broadcast Media

  25. a graphic that represents a company, organization or idea • Point of Purchase Display • Sandwich Board • Logo

  26. the written part of an advertisement • Message • Advertising Copy • Print Media

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