From Kindles to OverDrive: Providing Popular eContent at Duke

1. From Kindles to OverDrive:Providing Popular eContent at Duke Teddy Gray, Head of Acquisitions, Duke Meg Trauner, Ford Library Director, Duke Bill Verner, Head of Order Management, Duke TRLN Annual Meeting , July 23, 2014

2. Overview Kindle/OverDrive Comparison Ford Library Perspective Implementation Usage

3. Kindle/OverDrive Comparison

4. Kindles at Duke • First devices acquired by Perkins in 2010 • Also available at Ford, MCL, Divinity, Lilly, and DUML • Huge success with patrons

5. Kindle Downsides Cumbersome acquisitions workflow No dedicated customer support Not device neutral Refreshes needed Mediated circulation Misleading circulation stats

6. OverDrive Overview Books, audiobooks, music, and movies available Device neutral One title/one loan 24/7 unmediated access

7. OverDrive Pricing

8. Cost Comparison Kindle Title: $11 OverDrive Title: $38

9. Cost Comparison Kindle Title: $11 OverDrive Title: $38 OverDrive Title w/ hosting fee: $75

10. Cost Comparison Kindle Title: $11 OverDrive Title: $38 OverDrive Title w/ hosting fee: $75 Accessible Kindle Title: $229 - $458

11. Initial OverDrive Collection • Launched May 2014 • 160 eBooks • 132 audiobooks

12. Ford Library Perspective

14. Why collect business audiobooks? Reinforces classroom instruction Supports job search Enhances professional growth

15. Students ask: “How can I communicate so my ideas are heard?”

16. “How can I make better decisions?”

17. “How can I understand my boss and coworkers, when they are so different from me?”

18. Why OverDrive? MBA students travel extensively. Fuqua’s three distance MBA programs: Global MBA students Cross continent MBA students Weekend MBA students MBA & MMS students interview heavily worldwide.

19. Audiobooks on OverDrive are downloadable to personal devices.

21. Initial purchase of 90+ titles

22. Heavy use 75% of the OverDrive audiobook collection is checked-out

23. Buying 4-6 copies of most popular audiobooks

24. All of Malcolm Gladwell’s books are in the top 15 with Duke listeners.

26. Implementation

27. Technical Services Implementation Cataloging Natalie Sommerville ERSM Jacquie Samples Acquisitions Teddy Gray Bill Verner

28. EZ Proxy Access Patrons access OverDrive content using Net ID

29. Cataloging OverDrive offers free brief MARC record downloads w/in 24 hours of acquisition.

30. Discovery OverDrive titles can be accessed directly from Endeca search results.

31. Link From Catalog Patrons are taken from search results to title page in OverDrive.

32. Selection & Public Services Selectors Sara Seten Berghausen Kelley Lawton Meg Trauner WebX Team Emily Daly Sean Aery Jacquie Samples Public Services Ciara Healey Hannah Rozear Publicity Aaron Welborn

33. Selection & Public Services Ford Library: Web Team Carlton Brown Yvonne Dittmar Publicity Amy Brennan Jane Day

34. Selection Selectors choose content through the OverDrive Marketplace website.

35. Acquisition Acquisitions purchases content in selectors’ carts.

36. DUL Website Link The eBooks portal page includes a link to OverDrive.

37. Publicity OverDrive promoted through internal announcements, blog posts, and campus media.

38. Usage data OverDrive offers easy-to-use reporting on circulation, user traffic, and collection statistics.

39. Usage

40. OverDrive Usage 270 out of 292 titles have circulated 777 total circulations 600 total holds 74% of the collection is currently checked out 322 unique users

41. Kindle/OverDrive CPU Kindle CPU: $18.58 (after 4 ½ years) OverDrive CPU: $26.50 (less than 3 months)

42. Thank You