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What we did

Workplace Partnership for Life Campaign 2012 Brooke Connell, Marketing/PR Pam Mayberry, LMSW, Hospital Services Coordinator. What we did. Letter to hospital CEOs from our CEO about the campaign Follow-up by Hospital Services Coordinators Commitment forms from CEOs

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What we did

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  1. Workplace Partnership for Life Campaign 2012Brooke Connell, Marketing/PRPam Mayberry, LMSW, Hospital Services Coordinator

  2. What we did • Letter to hospital CEOs from our CEO about the campaign • Follow-up by Hospital Services Coordinators • Commitment forms from CEOs • Breakfast seminar with hospital PR staff

  3. Commitment forms

  4. What was the participation? • 24 out of our 28 A and B hospitals submitted commitment forms • 13 hospital representatives attended the PR breakfast

  5. What tools we provided • Backgrounder and fact sheet • CEO email templates • News release • Newsletter article • PSAs • Statistics • Creative files for web banners and posters • Ideas for how to take action • Social media, media relations, hospital communications, registry drives, events

  6. Questions?

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