1 / 2

Semantic Tech in Rental Product Marketing

Semantic Tech in Rental Product Marketing. Ontology Summit 2011 Applications and Case Studies - II Jim Rhyne and Elisa Kendall Sandpiper Software, Inc. Semantic Tech in Rental Product Marketing. Solution Semantic aided search Semantic aided SEO Rule-based product selection.

gyan
Download Presentation

Semantic Tech in Rental Product Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Semantic Tech in Rental Product Marketing Ontology Summit 2011 Applications and Case Studies - II Jim Rhyne and Elisa Kendall Sandpiper Software, Inc

  2. Semantic Tech in Rental Product Marketing • Solution • Semantic aided search • Semantic aided SEO • Rule-based product selection • Business Benefit • Current project is a pilot – stay tuned • Progress in discussions with Search Engine Providers • Challenge • Help consumers find offerings • Help consumers select offerings • Key Ontology Features • Complex, multi-entity ontology • Lots of restriction axioms, not subclass hierarchy • Classification and realization part of application process

More Related