Semantic tech in rental product marketing
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Semantic Tech in Rental Product Marketing. Ontology Summit 2011 Applications and Case Studies - II Jim Rhyne and Elisa Kendall Sandpiper Software, Inc. Semantic Tech in Rental Product Marketing. Solution Semantic aided search Semantic aided SEO Rule-based product selection.

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Semantic tech in rental product marketing

Semantic Tech in Rental Product Marketing

Ontology Summit 2011

Applications and Case Studies - II

Jim Rhyne and Elisa Kendall

Sandpiper Software, Inc


Semantic tech in rental product marketing1

Semantic Tech in Rental Product Marketing

  • Solution

    • Semantic aided search

    • Semantic aided SEO

    • Rule-based product selection

  • Business Benefit

    • Current project is a pilot – stay tuned

    • Progress in discussions with Search Engine Providers

  • Challenge

    • Help consumers find offerings

    • Help consumers select offerings

  • Key Ontology Features

    • Complex, multi-entity ontology

    • Lots of restriction axioms, not subclass hierarchy

    • Classification and realization part of application process


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