Methods of evaluating location alternatives
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Methods of Evaluating Location Alternatives. Charle s Angotto. 4 Types of Methods. The Factor-Rating Method: A location method that instills o bjectivity into the process of identifying hard to evaluate costs.

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Methods of Evaluating Location Alternatives

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Methods of evaluating location alternatives

Methods of Evaluating Location Alternatives

Charles Angotto


4 types of methods

4 Types of Methods

  • The Factor-Rating Method: A location method that instills objectivity into the process of identifying hard to evaluate costs.

  • Locational Break-Even Analysis: The use of cost-volume analysis to make an economic comparison of location alternatives.

  • Center-of-Gravity Method: A mathematical technique used for finding the location of a distribution center that will minimize distribution costs.

  • Transportation Model: The objective of the transportation model is to determine the best pattern of shipments from several points of supply to several points of demand.


The factor rating method

The Factor-Rating Method

  • Popular method because a wide variety of factors can be included in the analysis.

    • Qualitative and Quantitative

  • Six Steps

    • Develop a list of relevant factors called key success factors

    • Assign a weight to each factor

    • Develop a scale for each factor

    • Score each location for each factor

    • Multiply score by weights for each factor for each location

    • Recommend the location with the highest point score


Example

Example


Locational break even analysis

Locational Break-Even Analysis

  • Used to determine which location provides the lowest cost

    • Can be done mathematically or graphically

  • Three Steps

    • Determine the fixed and variable cost for each location

    • Plot the cost for each location

    • Select location with the lowest total cost for expected production volume.


Example1

FixedVariableTotal

CityCostCostCost

Akron$30,000$75$180,000

Bowling Green$60,000$45$150,000

Chicago$110,000$25$160,000

Example

Three locations:

Selling price = $120

Expected volume = 2,000 units

Total Cost = Fixed Cost + (Variable Cost x Volume)


Methods of evaluating location alternatives

$180,000 –

$160,000 –

$150,000 –

$130,000 –

$110,000 –

$80,000 –

$60,000 –

$30,000 –

$10,000 –

Chicago cost curve

Annual cost

Bowling Green cost curve

Akron cost curve

|||||||

05001,0001,5002,0002,5003,000

Volume


Center of gravity method

Center-of-Gravity Method

  • Finds location of distribution center that minimizes distribution costs

  • This method takes into account the…

    • Location of markets

    • Volume of goods shipped to those markets

    • Shipping Costs for distribution center

  • Steps

    • Place existing locations on a coordinate grid

    • Calculate X and Y coordinates for ‘center of gravity’


Example2

North-South

New York (130, 130)

120 –

90 –

60 –

30 –

Chicago (30, 120)

Pittsburgh (90, 110)

+

Center of gravity (66.7, 93.3)

Atlanta (60, 40)

||||||

306090120150

East-West

Arbitrary origin

Example


Methods of evaluating location alternatives

Number of Containers

Store LocationShipped per Month

Chicago (30, 120)2,000

Pittsburgh (90, 110)1,000

New York (130, 130)1,000

Atlanta (60, 40)2,000

(30)(2000) + (90)(1000) + (130)(1000) + (60)(2000)

2000 + 1000 + 1000 + 2000

x-coordinate =

= 66.7

(120)(2000) + (110)(1000) + (130)(1000) + (40)(2000)

2000 + 1000 + 1000 + 2000

y-coordinate =

= 93.3


Transportation model

Transportation Model

  • Finds an initial feasible solution and then makes step-by-step improvements until an optimal solution is reached.

    • Solutions will minimize total production and shipping costs


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