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Synergy

Synergy There is synergy between the Ke$ha’s website, video and single cover. Her website is advertising her new single and giving a link so that you can watch it. The cover of her new single also relates back to the video itself as she is covered in coloured powder like she is in the video.

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Synergy

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  1. Synergy There is synergy between the Ke$ha’s website, video and single cover. Her website is advertising her new single and giving a link so that you can watch it. The cover of her new single also relates back to the video itself as she is covered in coloured powder like she is in the video. Colour is used repetitively in the website, video, and single cover. Also the “logo”, how she writes her name, is very constant as it is written exactly the same way on both her website and single cover, and is also the same colour. She uses a dollar sign “$” whenever she spells her name which could relate to her audience as it is edgy and different, which also relates to how she looks, dress, and acts. On the website there are links to videos, photos, merchandise, facebook, twitter and YouTube which are all other forms of synergy.

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