Project: IEEE 802.15 Working Group for Wireless Personal Area Networks (WPANs)

1. Project: IEEE 802.15 Working Group for Wireless Personal Area Networks (WPANs) Submission Title: [Time to Market Pervasiveness - MultiBand OFDM Products] Date Submitted: [13 September 2004] Source:Roberto Aiello, CEO, Staccato Communications Eric Broockman, CEO, Alereon David Yaish, CEO, Wisair Contact:roberto@staccatocommunications.com www.staccatocommunications.com ecbroockman@alereon.com www.alereon.com david.yaish@wisair.com www.wisair.com Abstract: [Time to market is a term commonly discussed in developing markets, this presentation defines the true meaning of the term, industry expectations, and when interoperablestandards-based (non-proprietary) products will become pervasive.] Notice: This document has been prepared to assist the IEEE 802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein. Release: The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by 802.15. Alereon, Staccato Communications, Wisair

2. Outline • Definitions • Product development timeline • Conclusions: no TTM advantage for DS-UWB Alereon, Staccato Communications, Wisair

3. Definitions • Time to market • when the proposed technology will be ready for integration • Time to market pervasiveness • Time to industry success: Volume & Profitability So...... What does it take? • Time to market • One vendor doesn’t provide market pervasiveness • Time to market pervasiveness requires an ecosystem • You need more than just a radio to assure market acceptance • WiMedia – Interoperability & testing • Wireless USB – Software integrated in operating systems • 1394TA – Leverage multi-industry momentum • Broad industry support multiple vendors • Multiple implementations • Interoperability • Price competition • Broad market appeal • Designed for PC, CE and mobile markets (& supporting their convergence) • Ease of use in all Alereon, Staccato Communications, Wisair

4. Robust design for all target markets:PC, CE and Mobile Standards Organization • Wireless USB 1.0 specification to be published in 2004 • Wireless USB Promoter Group announced 2/04 • Multi-vendor wireless USB demonstration offered 9/04 • Wired USB was 400Mu in 2003, NEC alone forecast 25Mu of W-USB in 2007 • 1394 Trade Association developing a PAL for the WiMedia platform • 1394-TA has defined and published some of most fundamental elements of the PAL • Compliance & Interoperability WG is collaborating with the WiMedia Alliance • Wired 1394 was 100Mu in 2003 • WiMedia Alliance is to UWB as WiFi is to 802.11 • Will publish industry standard convergence layer specification in 2004 • Wireless USB Promoter Group adopted WiMedia Alliance convergence layer • 1394-TA engaged with the WiMedia Alliance • MB-OFDM PHY is product of extensive peer review by +170 companies Status USB 1394 WiMedia Alereon, Staccato Communications, Wisair

5. Broad Industry Support Extensive industry support of over 170 member companies; please visit www.multibandofdm.org for a full list of companies which include: - Top 10 semiconductor companies (except TSMC; TSMC has invested in a MB-OFDM start-up company) - Many of the leading CE, PC and Mobile Phone companies - Endorsement by the Wireless USB Promoter Group and WiMedia Alliance and engagement with the 1394 Trade Association - Over $100M in 2004 venture capital investment into MB-OFDM start-up companies Alereon, Staccato Communications, Wisair

6. Industry readiness • High level protocol and application support • Wireless USB • Wireless 1394 • Wireless Video (IP) • Multiple suppliers • better quality, lower cost • more choice of solution (package size, integration, power consumption, performance,…) • Interoperability • Certification authority • supported by the target industries Alereon, Staccato Communications, Wisair

7. IC Development IC SamplesMAC Sim / Dev C & I ProgramComponents Multi-Vendor Interoperability CommercialDeployment Productization Development Platform By the major CE, PC and Mobile Phone companies EcosystemFormation TechnologyDemonstration(Intel Developers Forum) Business Groups Engaged Product Development Industry timeline 7/03 2/04 9/04 Q105 Q205 Q405– Q206 … • Requirements • PC • CE • Mobile • W-USB • W-1394 PHY Proposal Specs Stable Standards & Technology Creation Corporate R&D Alereon, Staccato Communications, Wisair

8. Whole Product Proprietary Bare Pipe 802.15.3a Bare Pipe Timeline, presented Sept 2003 PHY / MAC Connection Mgmt PHY/MAC Interoperability Convergence Arch Applications Time 1H 2003 2H 2003 1H 2004 2H 2004 1H 2005 2H 2005 Today, a proprietary bare pipe. A real product that won’t get returned? ‘05 Doc: IEEE 802.15-03/343r1 Alereon, Staccato Communications, Wisair

9. Current timeline Q4 ‘04 Silicon engineering samples Q2 ‘05 End – Products prototypes Q3 ‘05 Start product certification Q4 ‘05 End – Products on shelves Alereon, Staccato, Wisair timeline Plug fests • No TTM advantage for DS-UWB: • MB-OFDM will have silicon in Q4 ’04 • MB-OFDM will ship next year from multiple interoperable vendors Alereon, Staccato Communications, Wisair

10. DS-UWB TTM inconsistencies July 7, 2000, Martin Rofheart, doc.: IEEE 802.15-00/195r4 • Time to market • Sample chipsets 2Q01 • Limited availability 3Q01 • Production quantity 4Q01 July 2003 Matt Welborn, doc.: IEEE 802.15-03/153r9 • Production ICs here today Sept 7, 2004, Communications Daily • [Freescale] said it hoped to start shipping commercial product in about 6 months Sept, 13, 2004, Freescale press release, Jon Adams: • “These milestones underscore the two-year time to market advantage” Products have been announced for 4Q 2001, Q2 2003, and Q2 2005 Alereon, Staccato Communications, Wisair

11. 3 4 5 6 7 8 9 10 11 3 4 5 6 7 8 9 10 11 GHz Spectrum discrepancy results in lower performance FCC Certification Test Report for Motorola Corporation FCC ID: RUN-XSUWBWDK System tested is very different from IEEE proposal: Lower performance, lower bit rate, higher power doc.: IEEE 802.15-04/140r2 Alereon, Staccato Communications, Wisair

12. Current system doesn’t appear to be low cost, low power System tested appears to be much higher cost, lower performance, lower bit rate, higher power than current DS-UWB proposal Source: FCC Certification Test Report for Motorola Corporation FCC ID: RUN-XSUWBWDK Alereon, Staccato Communications, Wisair

13. Conclusions Time to market pervasiveness requires not only product availability but • Multiple suppliers • Multiple vendors and their implementations • Total Ecosystem/Support Infrastructure • Interoperability and certification • Protocol and Application vendors • Supporting/peripheral components suppliers • no TTM advantage for DS-UWB Alereon, Staccato Communications, Wisair