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NY State of Health The Official Health Plan Marketplace

NY State of Health The Official Health Plan Marketplace. Regional Outreach Summit - Rochester September 23, 2013 Kyle Kotary Director, External Affairs, Outreach & Marketing 518-473-1703 krk02@health.state.ny.us. NY STATE OF HEALTH WILL OPEN ON OCTOBER 1 ST.

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NY State of Health The Official Health Plan Marketplace

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  1. NY State of HealthThe Official Health Plan Marketplace Regional Outreach Summit - Rochester September 23, 2013 Kyle Kotary Director, External Affairs, Outreach & Marketing 518-473-1703 krk02@health.state.ny.us

  2. NY STATE OF HEALTH WILL OPEN ON OCTOBER 1ST

  3. INDIVIDUALS AND FAMILIES WILL HAVE A CHOICE OF HIGH QUALITY, LOW COST PRIVATE HEALTH PLANS

  4. Map of Health Plans by County

  5. Health Plan Highlights • Choice of plans in all areas of the State • Increased competition gives consumers new health plan options • You will not be denied health insurance on the basis of a pre-existing condition • Premiums for people who buy coverage for themselves and their families decreases by an average of 53% compared to today’s premiums • All plans are required to have adequate networks

  6. Financial Assistance • Many individuals and families will be eligible for financial assistance to reduce the cost of coverage • Financial assistance is available in 2 forms: • Tax credits will reduce the cost of premiums for most single adults earning less than $45,960 and for families of 4 earning less than $94,200 • Cost-sharing reductions will lower co-payments and deductibles for single adults earning less than $28,725 and for families of 4 earning less than $58,875 • Tax credits and cost sharing reductions are estimated at the time of application and applied immediately

  7. Website Resources

  8. Financial Assistance and Premium Estimatesfor Silver Level Plans http://www.nystateofhealth.ny.gov/resource/tax-credit-and-premium-estimator *Exact rates will depend on the metal tier, health plan selected, and county.

  9. Financial Assistance and Premium Estimates for Silver Level Plans http://www.nystateofhealth.ny.gov/resource/tax-credit-and-premium-estimator *Exact rates will depend on the metal tier, health plan selected, and county.

  10. SMALL BUSINESSES AND THEIR EMPLOYEES WILL ALSO HAVE A CHOICE OF HIGH QUALITY, LOW COST PRIVATE HEALTH PLANS

  11. Small Business Marketplace:Value for Small Employers

  12. Overview: Employer Coverage and Contribution Options

  13. NEW YORKERS WILL HAVE HELPFINDING HIGH QUALITY, LOW COST PRIVATE HEALTH PLANS

  14. 3 Types of In-Person Assistors

  15. 3 Types of In-Person Assistors • 50 Navigator organizations throughout the state • 96 subcontractors for a total of 430 full-time staff • Nearly 200 have already completed training • Trained individuals who speak 48 different languages • Site schedules will be publicly available • Insurance Brokers • More than 2,000 brokers have already completed continuing education for the Marketplace • Certified Application Counselors • Hospitals, healthcare providers, health plans, others

  16. A FIRST CLASS CUSTOMER SERVICE CENTER WILL BE READY TO ANSWER QUESTIONS AND ENROLL PEOPLE

  17. Customer Service Call Center1-855-355-5777 • Call Center live on September 16th • Sept. 16-30: Call Center available to answer questions and provide guidance; not accepting applications. Hours: 8am-5pm (M-F) • Starting Oct. 1: Enrollment opens; Call Center begins accepting applications. Hours: 8am-8pm (M-F); 9am-1pm (Sat) • Assistance available in over 170 languages • Many staff will be bilingual and oral interpretation available for remaining languages.

  18. A STATEWIDE AWARENESS CAMPAIGN HAS BEGUN. A MULTI-MEDIA ADVERTISING CAMPAIGN WILL BEGIN IN THE UPCOMING MONTHS

  19. Media • New name, logo and website unveiled • Social media includes Twitter, Facebook, YouTube and Google Plus • Creative campaign for TV, radio, print and “out-of-home” in production • Public relations campaign under way

  20. Available Web Resources • On our website (nystateofhealth.ny.gov) • Fact Sheets & Newsletter templates in English and Spanish • County-specific list of Navigator grantees • County-specific list of Health Plans • Tax Credit and Premium Estimator

  21. Social Media

  22. Website Stats • Unique Visitors • 116,000 through 8/13 • 232,696 through 9/9 (100.6% increase) • Individual Email Subscribers • 5,500 through 8/13 • 13,067 through 9/9 (138% increase) • Tax Credit & Premium Estimator: • 19,838 views in Aug. • Individuals & Families Info Page: • 53,805 views in Aug.

  23. ADVERTISING: Reaching New Yorkers Through a Comprehensive Multi-Media Approach

  24. Advertising Examples • Television: Major networks, cable, Spanish & other language stations, targeted programming • Search/Social: search engines & social media • Digital/Web: mobile apps, website banner ads on news sites, health sites, Spanish & other language sites • OOH/Outdoor: billboards, bus stops, subway stops, branded hand sanitizers, phone kiosks, coffee sleeves • Print: major daily papers, weeklies, business journals, ethnic papers • Radio: major market stations, news stations, targeted programming

  25. Anticipated TV Reach & Frequency: High-Impact Coverage with Strong Frequency of Message

  26. Marketing Materials for Oct 1 • PDF versions will be posted to website for print on-demand • Rack Cards • Individuals and Families and Small Business • Fact Sheets (8.5x11) • Small Business, Young Invincibles, Immigrants • Value of Having Health Insurance • Paying for Health Insurance is Easier • Posters (8.5x11 and 18x24) • Plain Language: Materials will use language that is easily understood • Materials translated into Spanish, Chinese, French, Haitian Creole, Italian, Korean and Russian

  27. Using the nystateofhealth™ Logo • Authorized partners may affix their logos to marketing materials that are developed by the nystateofhealth™. • Notification to NYSOH is required before use. • Authorized partners must receive prior approval of co-branded marketing materials they develop prior to distribution. • For questions about using the nystateofhealth™ logo and for review of your documents showing intended logo use prior to dissemination or publication, please contact: cobranding@health.state.ny.us Complete guidelines can be found at: NYStateOfHealth.ny.gov/news/ny-state-health-releases-brand-guidelines

  28. How Can You Continue to Help? Examples of outreach partner activities: • Distribute materials at your events and your locations • Include information in your organization’s newsletters • Support online content (e.g. link to our website, like us on Facebook, follow us on Twitter and more) • Sponsor marketplace events in your community • Identify additional outreach partners and share information • Drive New Yorkers to the enrollment website, call center, or a certified Navigator or Broker.

  29. Strategic Messaging The NY State of Health is an online marketplace offering New Yorkers a gateway to affordable healthcare. Comparing and finding the right plan for you and your family has never been easier. We’ve removed the hassle. You can choose from a certified group of health insurance plans, giving you the peace of mind that you are prepared for life’s events.

  30. nystateofhealth.ny.gov1-855-355-5777

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