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Elements of Print Advertisements

Elements of Print Advertisements. All the Important Parts. Headline. A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually NOT the slogan but is unique to one particular product. Image.

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Elements of Print Advertisements

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  1. Elements of Print Advertisements All the Important Parts

  2. Headline A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually NOT the slogan but is unique to one particular product.

  3. Image Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way

  4. Copy The actual text of the ad. The copy is where the particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists recommend...” The amount of copy varies from ad to ad.

  5. Don’t leave home without it. -American Express Just do it! -Nike I’m lovin’ it! -McDonalds There are some things money can’t buy. For everything else, there’s MasterCard. The choice of a new generation -Pepsi The best part of waking up is Folgers in your cup. Can you hear me now? Verizon Slogan A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

  6. Logo A unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches, and Apple’s partially bitten apple are examples. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.

  7. Copy Logo Slogan Image Headline Copy

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