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Advertisements. The 3 Amigo’s and 8 Tricks. Ethos. Ethical appeal Convincing by the character of the author. Someone who is respected. An authority on the subject. Pathos. Persuading by appealing to the readers emotions. Uses emotional language. Elicits an emotional response. Logos.

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  1. Advertisements The 3 Amigo’sand 8 Tricks

  2. Ethos • Ethical appeal • Convincing by the character of the author. • Someone who is respected. • An authority on the subject.

  3. Pathos • Persuading by appealing to the readers emotions. • Uses emotional language. • Elicits an emotional response.

  4. Logos • Persuading by the use of reasoning. • Giving reason is the basis to back up your claims.

  5. Bandwagon • Example • A group of people using a product. • Hidden Message • Everyone is using it and you should too.

  6. Humor • Example • A product displayed as a cartoon, slogan, or jingle. • Hidden Message • It may be a catchy tune so you may remember this “hook” and purchase the product.

  7. Rich and Famous • Example • Product displayed by a famous person. • Hidden Message • It will make you feel rich and famous.

  8. Free gifts • Example • Redeemable coupons for merchandise. • Hidden Message • It’s a great deal and too good to pass up.

  9. Scientific • Example • Teens will believe the data. • Hidden Message • If it’s in a laboratory, it must be true.

  10. Great Outdoors • Example • Scenes of nature • Hidden Message • It must be healthy if it’s associated with nature.

  11. Good Times • Example • People smiling and laughing • Hidden Message • If you buy it, you will be happy too.

  12. Testimonial • Example • People for whom a product has worked. • Hidden Message • It worked for them, it will work for me.

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