Audience Theory. Some theoretical approaches to understanding audiences useful for your audience report. Hypodermic Theory: A passive Audience. Uses and Gratifications: An active audience. McQuail, Blumer and Brown 1972 Four main categories of gratification: Diversion
Some theoretical approaches to understanding audiences useful for your audience report
Four main categories of gratification:
A Personal Needs
1. Understanding self
B Social Needs
Knowledge about the world
Self confidence, stability, self esteem
Strengthen connections with family
Strengthen connections with friends
Media Order of Preference for Satisfying Needs
Talk through the 5 Utopian Possibilities with your teacher and then complete the table above using your own language to show your explanation and an example from the film you have written your report about.
Is it possible to make a link between these ideas and the information you have gathered as part of your audience research?
Does this give you a better understanding of why Film / Cinema is so popular?
Look at this article / site above which shows: