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Audience

Audience. Demographic of “Gamers” Males, Ages 16-24 ( even higher in some cases) ESRB: M for Mature (+17) Hetero/ Homogenuous : All gamers, but from different backgrounds, wealth class, race, poltical point of view. Messages.

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Audience

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  1. Audience • Demographic of “Gamers” • Males, Ages 16-24 (even higher in some cases) • ESRB: M for Mature (+17) • Hetero/Homogenuous: All gamers, but from different backgrounds, wealth class, race, poltical point of view

  2. Messages • Primary: Join the adventure and save the world as the “Dragonborn”. (Essentially, buy this game) • Secondary: Observe how we have changed the graphics and gameplay from previous titles.

  3. Bethesda Previous Success • Previous Elder Scrolls titles: • Elder Scrolls I: Arena (1994) • Elder Scrolls II: Daggerfall (1996) • Elder Scrolls III: Morrowind (2002) • Elder Scrolls IV: Oblivion (2006) • Previous success boosts confidence in purchasing power among loyal consumers

  4. Feedback • Units sold in first 48 hours: 3.5M • Units sold in first week: 7M • Total Sale in first week of release: $450M • Highest number of concurrent players on Steam: 280,000 • Total Sales overall: $620M

  5. Bibliography • Announcement Trailer for The Elder Scrolls V: Skyrim, http://www.youtube.com/watch?v=tQjBTz7wQgo • The Official Trailer for The Elder Scrolls V: Skyrim, http://www.youtube.com/watch?v=PjqsYzBrP-M • Owen Hill, PC Gamer, “Parents name child Dovahkiin, earn a lifetimes worth of Bethesda games.” http://www.pcgamer.com/2011/11/17/parents-name-child-dovahkiin-earn-a-lifetimes-worth-of-bethesda-games/ Dovahkiin boy, last modified 17/11/11. • Statistic Brain, “Skyrim: The Elder Scrolls V statistics.” http://www.statisticbrain.com/skyrim-the-elder-scrolls-v-statistics/ Statistic Brain, last modified 31.7.2012, last checked 13/10/2012. • Joseph Parish, The Verge. “Skyrim is the fastest-selling Steam game ever, 10 million retail copies shipped.” http://www.theverge.com/2011/12/16/2641119/skyrim-fastest-selling-steam-game-10-million-retail, last modified 16/12/2011, last checked 13/10/2012.

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