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  1. The Promise of Web Engagement: F u l f i l l e d

  2. Opportunity Website owners want to know what users are thinking and feeling. 2

  3. Opportunity • Current options • are poor: • Binary or Linear 3

  4. Opportunity • Current options • are poor: • Binary or Linear • Difficult to quantify 3

  5. Enter Woxxer: Change the Rules of Engagement Woxxer is a way for users to freely and directly express reactions and opinions 4

  6. Enter Woxxer: Change the Rules of Engagement Woxxer is a way for users to freely and directly express reactions and opinions while solving the problem of comment curation 4

  7. Enter Woxxer: Change the Rules of Engagement Woxxer is a way for users to freely and directly express reactions and opinions while solving the problem of comment curation and strengthening relationships with key customers, brand ambassadors, and target demographics. 4

  8. Woxxer Is Meaningful, Authentic, Dynamic Engagement in Real Time. Experts & Leaders End users WOXXER Community Publishers 5

  9. Demo 6

  10. Market Size • Learning about the person on the • other side of the screen is a • $20B market. 7

  11. Market Size • Web & mobile are ideal modalities • to get instant feedback from users: • Business Intelligence • Customer Preference Data • Marketing Focus Groups • Social Media Analytics 8

  12. Unique Value Woxxer captures first-order, real-time data of direct user reactions to content, thereby creating tremendous value for anyone who wants to know: “what are users thinking and feeling” 9

  13. Why Will Publishers Want Woxxer? • In order to: • Boost user engagement • Gather real-time first-order data on customers • Enhance website with user-generated content • Gamify with Woxxer to increase stickiness • Identify and connect with brand ambassadors • Reclaim blank real-estate around talkbacks for ads 10

  14. Why Will Users Want To Woxx? • In order to: • Interact with more fun and nuance • Gain editorial power • Accrue respect for expertise (monetizable as with blog) • Maintain the info ecosystem • Content is sorted, filtered, and searchable along scales • “Trolls” are marginalized Civilized debate 11

  15. Go to Market: This Is Your Site On Woxxer • Free/Freemium For Initial Market Penetration Via Blogs • 250 influential blogs have been identified as standing to benefit BIG & fast from Woxxer • 10 blogs already signed as early adopters • 40 more approached—100% interested • Target: sign 125blogs by beta launch 12

  16. Go To Market: This Is Your Site On Woxxer • Paid Subscription for Large Web Properties • Woxxer has champions at the social media consultant and community manager level • Woxxer has direct access to decision-makers at large web properties, including • Wall St. Journal Philip Morris International • E-Harmony Daily Beast • NBC NewsNYTimes • Yahoo! Sports CBS Sports • MLB.com ESPN 13

  17. Monetization Mission: Be the web’s best source for qualitative first-order user data. 4. Provide hyper-targeting data, aggregated data, & cross-web analytics. 3. Real-time focus groups & surveys for existing, new, & preferred demographics 2. Quantify & optimize social media, online presence, community management 1. Crowdsource site curation 14 Adoption

  18. Woxxer Team and Advisors Matthew Mausner, CEO • Yale BA, Bar-Ilan MA in Science, Technology, & Society • DTC: built 'back end of Wall Street' (TradeSuite)‏ • Goldman Sachs: created employee 360-review system • MTV & Vh1: Managed moderation of reality show websites Yoni Cantor-Wiseman, CDO • Social Media Consultant, ran campaigns for New Edge Design, Jet Fuel PR, & VAI Agencies • Founded TwittaBling, a company specializing in Twitter & other Social Media related jewelry • Named one of “The Next 88 People to Follow on Twitter” by TechnMarketing Jason Yonk, CTO • Senior developer with 15+ years creating software & websites • Coded interactive user experiences at high-engagement MTV & Vh1 sites • Built advanced web analytics tools at Catchmedia • Managed development teams at MyStudio (now Quiz Revolution) and Answers.com 15

  19. Woxxer Advisors FOUNDING ADVISORY Dr. Steven Finn – Founder/CEO Bytex Corp., Lecturer/Scientist at MIT, Director of OPNET Technologies, Consultant Matrix Partners Gary Levitt - founder and CEO of Madmimi.com, a leading email marketing service. Gedaliah Gurfein - COO of CDI-Systems, a leading e-publishing and database services provider; Director of Mobile Development at Praxis-Venture, CEO and founder of Zow Ltd., a mobile entertainment provider. Edna Yahil– Director of Communications at Philip Morris International, Switzerland Stu Selip- Senior IT executive, consultant, and industry analyst for Principal Consulting, Luxoft, Burton Group, CTO at ITCI, and 25 years as a senior developer & data architect at DTC and many other Fortune 500-level clients 16

  20. Thank You • Next time you read the news online, Imagine you could • Woxx! • Play with our prototype at: • demo.woxxer.com • Contact : • CEO Matthew Mausner • matthew@woxxer.com • 914-417-4478 17

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