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Page.ly Marketing Brief

Page.ly marketing brief.

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Page.ly Marketing Brief

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  1. How to Market Page.ly

  2. Size of the SEM Opportunity

  3. Some CPC Opportunity

  4. We have some major press…

  5. But we need more…

  6. VentureBeat can be easy…

  7. Mobile search is only increasing…

  8. But we make it hard on the user…

  9. CrunchBase is silly, but some people use it…

  10. WP Engine looks alive…

  11. We look dead…

  12. Facebook is silly too, but some people use it…

  13. WP Engine is buttoned up…

  14. We need a revamp…

  15. Our domain hack may be hurting us…Page.ly vsPagely.comWPengi.nevsWPengine.com

  16. What if we were Pagely.com?

  17. Facebook & LinkedIn have lots of noise. Twitter is one of our most important opportunities…

  18. WP Engine = 7000+ followers

  19. We need to catch & pass them…

  20. Everyone is doing it…

  21. We also need influencers tweeting about us…

  22. Maybe not her…

  23. But maybe him…

  24. Or him…

  25. Since CPC is expensive & limited, we really need SEO…

  26. We’re fairly buttoned up…

  27. And not trailing far behind…

  28. Authorship is now important…

  29. So we need to add it…

  30. We must control mindshare…

  31. Google Plus is unfortunately important…

  32. So we need it…

  33. We need to move up on this keyphrase…

  34. And this one…

  35. And this one…

  36. Landing pages determine conversions…

  37. Page.ly above the fold…

  38. Not much to make a decision based on. Good artists copy, great artists steal, so we should steal the best elements of these…

  39. Basecamp uses social proof nicely by getting quantitative…

  40. Outright focuses on emotion of freeing user from hassle…

  41. FA focuses on social proof & authority by showing major media outlets…

  42. Ginzametrics uses video & press icons…

  43. If we do that stuff, the number of leads will definitely increase…

  44. And Jason Cohen might end up homeless…

  45. Or at least fired from his own company by the VCs.

  46. Let’s hope his replacement is also colorblind and doesn’t value design.

  47. So we can take over the world.

  48. The End

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