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Mobile and local search for SMB. Are you ready?. There is still time!. U.S. Small Businesses Still Lack Mobile Presence: only 26% have a mobile-friendly website. source: http://ir.web.com/releasedetail.cfm?releaseid=670104. There is still time!.
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Mobile and local search for SMB Are you ready?
There is still time! • U.S. Small Businesses Still Lack Mobile Presence: only 26% have a mobile-friendly website source: http://ir.web.com/releasedetail.cfm?releaseid=670104
There is still time! • Over 61% of small businesses currently do not have a mobile search strategy and are missing out on consumers trying to find them via a smartphone device source: http://ir.web.com/releasedetail.cfm?releaseid=670104
But it works! • 84% of Small Businesses Currently with Mobile Presence See Increase in New Business Activity source: http://ir.web.com/releasedetail.cfm?releaseid=670104
Search + local + mobile = win • 50% of consumers who conducted a local search on their smartphone visited a store within a day source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
Sales are (a lot) more likely • 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
The market is already huge • 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014 source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543
People are using local and mobile • In 2015 there are 156.4 million mobile phone search users in the US, representing 49.0% of the population source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543
Growing faster and bigger • BIA/Kelsey estimated that by 2019, the number of US local searches through mobile devices would reach 141.9 billion, vs. 62.3 billion for desktops source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543