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Rapala Group's Annual Accounts for 2005 and Changes in Group Structure

This document provides a summary of Rapala Group's annual accounts for 2005, including changes in group structure, sales and profitability, cashflow and working capital, and strategy implementation. It also covers personnel, board, and ownership changes, the North American perspective, outlook for 2006, and dividends for 2005.

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Rapala Group's Annual Accounts for 2005 and Changes in Group Structure

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  1. Annual Accounts 2005 February 16, 2006

  2. Changes in Group Structure Q4 and 2005 In Brief Sales and Profitability Cashflow & Working Capital Strategy Implementation Personnel, Board and Ownership Changes North American Perspective Outlook for 2006 and Dividend for 2005 Rewards AGENDA

  3. REST OF EUROPE REST OF WORLD MALAYSIA CZECH REPUBLIC PORTUGAL LOCAL IMPORTERS SHIMANO OWN DISTRIBUTION OWN GROUP BRANDS SOFTBAITS STORM OTHER LURES BLUE FOX LUHR JENSEN HARDBAITS RAPALA Supply SPINNERS BLUE FOX WILLTECH HONG KONG CHINA THIRD PARTY SUPPLIERS OWN R&D AND MANUFACTURING OR SOURCING SOURCE PRODUCT 2005 CHANGES IN GROUP STRUCTURE FINLAND ESTONIA USA SWEDEN POLAND CANADA ITALY DENMARK RUSSIA JAPAN GERMANY NORWAY UKRAINE BRAZIL NETHERLANDS FRANCE LITHUANIA Distribution BELGIUM SPAIN LATVIA AUSTRALIA SWITZERLAND CHINA HUNGARY THAILAND SOUTH AFRICA Group Brands SOURCING R&D MANUFACTURING AND R&D HOOKS TERMINAL TACKLE KNIVES KNIVES ACCESSORIES LINE RODS&REELS SHIMANO OTHER FISHING HUNTING OUTDOOR STORM VMC FRANCE WILLTECH CHINA MARTTIINI FINLAND, ESTONIA & CHINA PELTONEN FINLAND FINLAND RAPALA FINLAND IRELAND ESTONIA USA CHINA Slide 3

  4. Q4 AND 2005 IN BRIEF • Q4 2005 a strong quarter driven by good sales figures • Group’s strategy implementationprogressed with acquisitions & organic growth • Outlook for 2006: strong growth continues – net sales up in double digit percentage

  5. NET SALES BY QUARTER • Q4 2005 sales increased 30% from last year (YTD +13%). In 2005 acquired and started businesses contributed to Q4 sales with more than 5 MEUR (YTD 6+ MEUR). • 2005sales increased in all geographical segments • Lure sales were up 10% while Fishing Hooks and Accessories at last year levels • Sales of Other Products and Third Party Distribution increased 15%

  6. OPERATING PROFIT & EBITDA BY QUARTER • Q4 operating profit was seasonally good at 3.4 MEUR (0.1 MEUR) and operating profit margin was 7.5% (0.3%); return on capital employed 8.5% (0.3%). • Fullyear2005operatingprofitimproved from 2004 to 22.1MEUR (19.9 MEUR); operating profit margin was 11.3% (11.4%); return on capital employed 14.1% (14.1%). • Allgeographicalsegmentsmadeapositiveoperatingprofits;NorthAmericaupfrom2004 • Fixedcoststemporarilyupduetostart-ups&increasedactivityinbusinessdevelopment. • Equity-to-assets ratio increased to 33.8% (Dec 04: 32.0%), gearing decreased to 124.1% (Dec 04: 136.6%) & net interest-bearing debt increase to 95.9 (Dec 04: 81.7)

  7. CASHFLOW AND WORKING CAPITAL • Cash flow from operating activities increased form 2004 and was 12.5 MEUR. • Working capital decreased 3.3 MEUR from September 2005, but was 4.2 MEUR above Dec 2004 levels mainly due to new businesses and increased sales. Inventories (excl. acquisitions & start-ups) increased 2% while organic sales growth was 10%. • Group’s management continues focus on working capital management in 2006.

  8. STRATEGY IMPLEMENTATION IN 2005 • Rapala’s strategic objective isprofitable growth,foundedon3establishedstrenghts: • a unique manufacturing and sourcing platform (China and Europe) • a leading global distribution network in fishing tackle industry • a strong brand portfolio with several leading brands • The strengthening of the Group’s distribution network • Started with the purchase of the Swiss distributor FunFish (net sales 1 MEUR) in May • Followed with the acquisition of the Australian distribution company Freetime (5 MEUR) in July • Remaining 33% minority stake of Rapala’s Danish distribution company purchased in August • Hungarian distributor Eurohold (2 MEUR) was acquired in October • Acquisition of the South African fishing tackle distributor Tatlow & Pledger (6 MEUR) was closed in February 2006 • The Group also signed a worldwide exclusive distribution agreement for sport fishing for the pheromone based fish attractant branded as Ultrabite. • In the future, Rapala will launch lures and baits containing these pheromones. • On a larger scale, the impact on sales will be seen only in 2007 and onwards. • In addition to these acquisitions, new sales companies were opened in Malaysia, China and Thailand.

  9. STRATEGY IMPLEMENTATION IN 2005 • Acquisition of Luhr Jensen & Sons (USA) closed in October (net sales 7 MEUR) • Market leader in the Pacific Northwest and Alaska (USA) and in British Columbia (Canada). • The production will be transferred to the Rapala factories, primarily Rapala’s factory located in China, during a 12-month transition period. • Combined Luhr Jensen & Blue Fox makes Rapala the market leader world wide in metal lures • AcquisitionofFinnishknifemanufacturerMarttiiniclosedinNovember(net sales 6 MEUR) • The deal includes the Finnish knife factory in Rovaniemi, the knife sheaths factory in Estonia and the 49% share in the Chinese knife joint-venture with Rapala. • Rapala is now the market leader worldwide in filleting knives. • The acquisition of 61% of Peltonen Ski (net sales of 2 MEUR) finalised in November • Winter-sports, together with hunting, have an important role in the Group distribution business in Nordic countries were the fishing tackle business is very slow in autumn and winter time. • The integration of new businesses has progressed on plan. • Ramp-up of production at the Chinese knife manufacturing joint venture on plan. • As a result of the acquisition of Marttiini, this joint venture is now 100% owned by the Group. • The launch of Rapala’s new product line for fishing clothing (Rapala ProWear) has proceeded on plan and will be available for season 2006.

  10. Personnel increased The personnel increased with 625 persons and was 3 986 at year end This resulted from acquisitions made, new operations started and the expansion of Chinese operations. Changes in Ownership and Board of Directors In November, there was a significant change in the Group ownership. The long time main shareholder, Rapala Normark N.V. sold its shares to the French Viellard family, a Belgian publicly listed investment company Sofina S.A. and William Ng. The Board’s composition was also changed accordingly in December. Hardy McLain representing Rapala Normark N.V. and Manjit Dale resigned from the Board and Marc Speeckaert, representing Sofina, joined the Board. At the same time, Emmanuel Viellard was elected Chairman of the Board. CHANGES IN PERSONNEL AND BOARD

  11. Current Trading Conditions in the USA Successfully raised prices, effective January 1, 2006 Successfully reduced sales commissions, effective January 1, 2006 Rapala lures continue to sell well (+25% in 2005) Industry is consolidating - Rapala gaining market share Pipeline is clean - receiving smaller, more frequent orders Shipping rate of +95% Solid relationships with the trade (direct, reps, distributors) Custom sales programs are effective Consumer marketing promotions are effective (Rapala Days, Rapala Rewards) New distribution has resulted in truly incremental business (Target, Boater’s World, CVS, Dollar Tree, etc.) Licensing program working well Williamson selling well (2006 first full season) Luhr Jensen transition well on plan Major push on Marttiini knives for 2006 2007 program for Ultrabite/Stimulate in development NORTH AMERICAN PERSPECTIVE

  12. IGFA WORLD RECORDS More than 240 All-time records! 1st place 2005: RAPALA 2nd place 2005: STORM

  13. Market outlook for 2006 looks stable in key markets (North America & Western Europe) and especially good in the new markets like East Europe, South Africa, Australia and Asia. Including the completed acquisitions in 2005 and early 2006, it is expected that the Group’s net sales for 2006 will continue to increase with double digit percentage. The profitability of the Group’s ongoing operations continues to be good. Pursuing acquisitions and business developmentas well asintegration of acquired businesseshasincreased the fixed costs and this will continue in 2006. Also fixed costs on several start-up operations will continue to negatively affect the profitability until the sales volumes are high enough to cover the costs and deliver the targeted margins. As a result of the acquisitions, also the depreciation will increase. Therefore, operating profit is expected to be in absolute terms above last year level but achieving the 2005 operating margin level will be challenging. The full benefit of the completed acquisitions will materialize from 2007 onward. Working capital management continues in 2006. The target is to see an improvement on ongoing operations while the new acquisitions and start-ups will add working capital. Group management continues planning and negotiations regarding further acquisitions and business combinations to implement the Group’s strategy. The Board of Directors proposes to the Annual General Meeting that a dividend of EUR 0.11 per share be paid. This represents an increase of 22%. OUTLOOK FOR 2006

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