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Next Generation Web

Next Generation Web. IPMA -- Chelan, WA October 2, 2007 Dave McComb Semantic Arts, Inc. …or…. Where is the web headed?. And how will that affect us?. Forward looking statements. “prediction is difficult……. especially about the future”. “the future is already here…….

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Next Generation Web

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  1. Next Generation Web IPMA -- Chelan, WA October 2, 2007 Dave McComb Semantic Arts, Inc.

  2. …or… Where is the web headed? And how will that affect us?

  3. Forward looking statements “prediction is difficult…… especially about the future” “the future is already here…… … it’s just not equitably distributed”

  4. How we’ve been perceiving the web has been alternately as… Nuisance Wake up call or

  5. Dave Johnson and Mark Ericks “Many of the items [the 140 IT related projects totaling $343 million] were related to the web”

  6. 1 Major Thesis Enterprise Applications have been and will be shaped by what is happening on the web

  7. 2 Minor Theses We have been reluctant to embrace the web because at each incarnation it seems irrelevant. Yet Web applications have taken on and solved very difficult problems, Which in turn made the approach relevant to the Enterprise.

  8. 3 Approach Retrace the evolution of the Web At each step review: • Why did weare we ignoreing it? • What did the Web do that caused us to no longer be able to ignore it? • How have we responded?

  9. The “Web” Web 1.0 Web 2.0 Web 3.0

  10. Web 1.0?

  11. Web 2.0 Tim O’Reilly coined the term in September 2005 … … and by default made the existing Web:Web 1.0

  12. Web 2.0

  13. So … What was Web 1.0? The first incarnation was mostly authored documents with hyperlinks.

  14. Web Forms

  15. Rich Internet Apps

  16. Why did we ignore the Web(Web 1.0) through the 90’s? Scale User Interface Experience Security Moving Standards Deployment

  17. Why did it become unavoidable?

  18. Lessons? A rapidly evolving ecology can evolve rapidly. This ecology thrived because it dramatically lowered some key costs: • the cost of adding new users • the cost of rolling out new features. As it turned out, these were good things for an enterprise, too.

  19. So, Web 1.0 gave rise to … Web 0.0

  20. Back, back way back…. Before Internet Explorer Before Netscape Before Mosaic There was another web

  21. Sometimes we forget

  22. 1 How crummy that was

  23. 2 Why it succeeded Cost of communicating A lot And there is still a lot of benefit to be had

  24. Now what? Events in the Web seemed to come out of nowhere and disrupt our Enterprise plans. Everything that is going to disrupt us over the next five years has already occurred.

  25. On the web … … it takes about ten years to become an “overnight success.” … as in real life …

  26. Ward Cunningham, wiki’s and Wikipeida

  27. Web 2.0

  28. Ward Cunningham, wiki’s and Wikipeida 1996 2007

  29. Web 2.0 Is really about mass publishing rather than mass consuming

  30. facebook tag cloud RIA Wikipedia rss AJAX mashups blogs wikis folksonomy podcast myspace tagging xsl Digg del.icio.us web 2.0 FLICKR social networking

  31. Wiki’s Most large enterprises have at least one now. Form of easy collaboration.

  32. Blogs Also most large organizations, and many individuals, have blogs. Convenient place to comment on mostly current events.

  33. What’s happening Many of these features are coming together. New applications are making participation easier and more convenient.

  34. Time Magazine Popularized It

  35. It’s growing like a weed

  36. So, I decided to do some research • Have a MySpace account? Show of hands… How many of you… • Have a Facebook account? • Have teens or college students?

  37. Timeline from inception to“we’ve gotta deal with this” 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 Web 1.0 Ent 1.0 Web 2.0 Ent 2.0

  38. Wachovia This month announced a “facebook – like” social network/knowledge management platform Based on Microsoft’s Sharepoint 110,000 users over the next several months In the past this might have been a scary rollout, but …

  39. Facebook Is adding 100,000 – 150,000 users per month Is adding a million users a week

  40. Fourth Annual Hundreds of exhibitors Thousands of attendees Web 2.0 has arrived

  41. Limits of Web 2.0 Web 1.0 and especially Web 2.0 are all about “eyeballs” There just aren’t enough eyeballs to go around

  42. Limits of Web 2.0 Google can’t deal with this Paris Hilton Person Building

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